Lending Tree Commercial

382 Words2 Pages
“I’m in debt up to my eyeballs.” Seems familiar doesn’t it? Many families across the U.S. are in debt up to their eyeballs; however the purpose of this commercial is to help persuade the audience to help put an end to their debt by calling the Lending Tree Company. A company in which banks compete for you regardless of you past credit history. This commercial uses certain types of rhetorical devices to help support their method/ purpose. A few of these devices include imagery, hypophora, and diction. These devices are used to help persuade the audience and to help support the commercials main purpose. We shall explore the types of rhetorical devices that are used throughout the Lending Tree commercial. The creators of this commercial used the rhetorical device of diction to help support the purpose of this commercial. An example of this can be the sort of sarcastic tone that is used by Stanley Johnson. He speaks of how he has so many “toys” that we all wish we had but don’t. Yet he says it in such a sarcastic manner. A more specific example could be when Stanley says “How do I do it? I’m in debt up to my eyeballs.” This choice of diction helps the audience gain a clear understanding of what the commercials purpose is and what it is that is going to be solved. Another example would be the facial expressions that Stanley exhibits. He seems happy and at ease when really he isn’t. He also asks for help towards the end of the commercial. Please help Stanley. In conclusion rhetorical devices can be used to help communicate ideas effectively. A rhetorical device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading him or her towards considering a topic from a different perspective. In this instance, the Lending Tree commercial uses the rhetorical devices of diction, imagery, and hypophora. These devices
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