Snickers Advertisement Analysis

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Analytical Essay Grab a Snickers! “Hungry? Why wait? Grab a Snickers.” Snickers are prepared with nougat topped with caramel and peanuts, enrobed in milk chocolate. This advertisement of Snickers grabs the audience’s attention through the use of: context, clever illustrations, and color themes. In the November 2012 issue of Rolling Stone, Snickers allows readers to actively engage in their comedic advertisement. The advertisement first grasps the reader’s attention by stating “You’re not you when you’re hungry” as well as the words “Satisfies” upside down at the top center of the page. Instantly I thought about the power of food, specifically the power of chocolaty sweets. I then came to understand that the context sufficed as a support system to initially let reader’s know that the product is worth the buy and will leave them satisfied. Next, I observed the center of the advertisement where I saw the face of a man. The man’s mood in the advertisement can be described as gloomy because of the frown he displays. In addition, the picture also shows a blissful man with a Snickers under his face along with the word “Satisfies”. This man illustrates the two in one connection between a consumer who has had a Snickers and a consumer who hasn’t had a Snickers. The illustration allows the reader to assume that a single person has two different egos: happy and upset. I came to recognize a constant theme; Snickers want consumers to know that you become a different person within yourself without the great taste of a Snickers. Looking at the picture a little more closely, I came to realize another theme. The entire page was a rich colored brown that instantly signaled my mouth to salivate. Within realization, I noticed that the Snickers at the top of the page resembled the entire advertisement itself. The artist used different shades of brown for the face of the man that

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