Rhetoric: President Obama

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The Art of Rhetorical Speaking The speech titled “A More Perfect Union” was delivered by Senator Barack Obama on March 18, 2008 near the historical site of the signing of the U.S. Constitution in Philadelphia, Pennsylvania. The Senator is a respectable, idolized and scrutinized individual both politically and socially. As the first black candidate in the running for presidency of the United States, the Senator’s campaign and affiliations were under major scrutiny. Therefore, Senator Obama called for a press conference to address any and all issues or uncertainty that followed him. First, the Senator’s speech attempts to address the nation on their concerns of his affiliation with Reverend Wright. Second, the speech addresses the sustaining and prevailing issues of race within America and how it paralyzes our nation. The speech is compelling because it possesses the necessary elements of effective and persuasive rhetoric. Rhetoric is the study of opposing arguments, misunderstanding, and miscommunication. Also, rhetoric will be defined as the ability to speak and write effectively and to use language and oratory strategically. Despite the common employment of speech writers by most politicians, Senator Obama wrote the speech himself. By addressing the misunderstanding and miscommunication connected to and perpetrated by racism in America, the audience sees precisely how effective Obama’s speech is. Barack Obama’s speech echoes the rhetorical concepts of ethos, pathos, and logos that are explicitly discussed within Aristotle’s The Rhetoric. Ethos is how the speaker’s character and credibility aids his or her influence of the audience; whereas pathos is a rhetorical device that alters the 2 audience’s perceptions through storytelling and emotional appeals. Logos uses reason to construct an argument and to covey an idea. Therefore, ethos, pathos, and

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