Lane Bryant: Business Analysis Trina Brand Managerial Marketing BUS 620 July 23, 2012 Lane Bryant: Business Analysis Abstract Marketing strategies are necessary for the success of any business or company. This paper focuses on the generic marketing strategy and market segmentation of Lane Bryant. A couple of the generic marketing strategies are combined with specific market segmentation to aid in achieving high profits and retail success. Introduction The primary goal for companies is to generate profit, maintain stability and achieve substantial growth. Therefore, companies employ various strategies to advertise and sell their products or services.
SWOT Analysis Strengths The internal assessment of an organization begins by identifying the company’s strengths. A company has a competitive advantage over rivals when it is able to implement value-creating strategies using its own resources, capabilities, and core competencies. Ralph Lauren has successfully aligned their core competencies in order to meet demands from their customers and maintain a sustainable competitive advantage over competitors. Distinct Image and High Brand Recognition: Ralph Lauren is one of the most recognized brands in the world due to its premium product lines. With such recognition, Ralph Lauren has been able to expand its product offerings from not only men and women’s apparel, but also into jewelry, fragrances, and home furnishings.
Research Methodologies Paper July 16, 2012 MKT/450 Ted Framan Research Methodologies Given the nature and ever-growing complexity of today’s global market place, it is imperative that organizations are equipped with appropriate and effective market research in order to make the right marketing decisions. The importance of marketing research is immeasurable; it helps marketing managers make better judgments that take into account cross country differences and similarities. In addition, marketing research helps marketing managers gain support from the local subsidiaries for proposed marketing decisions (Keegan & Green, pp. 196-221, 2008). American company XYZ, Inc. has decided to market their top product, all-natural
What is the fundamental logic underlying its turnaround? Global branding strategy: to develop a brand that could appeal not only to “extreme” riders, but also to a broader spectrum of customers and launch the world of ducati Invest heavily in the product rationalize production processes New engine Entering sport Thanks to their technical superiority, Ducati motor cycles rapidly 3. Can Ducati sustain its position in the sports segments? 4. Compare and contrast the strategies of Ducati and Southwest Airlines.
Clorox also has a large marketing budget, an experienced research and development team and most importantly, brand recognition. Clorox can use their large market share to attract customers to new or improved products. Also brand recognition will be very important in the sale of the faucet filtration systems. They claim to have the best tasting water and according to their research, customers are more concerned about taste than removing contaminants. Even though the Brita products are a bit more expensive, people are willing to pay at that price for greater tasted water.
Adidas has especially been gaining ground on Nike boosted by its strong presence in sponsoring the European soccer tournament where it sponsored eventual winners Spain (Torry 2012). According to Marketing Weekly News (2012), Adidas is also planning on moving into the more fashion-aligned market of teenagers which could see it improve global market share. NEO, a fast fashion adidas sub-brand aimed at teenagers is Adidas’ attempts to enter new apparel segments that will even pit it against the likes of H&M and Zara in an effort to gain market share and squeeze more profits out of mature industries. Another threat of entry is posed by Under Armour Inc. an established company in the athletic sportswear in the USA which in 2009 decided to enter the U.S athletic footwear market creating competition in a market which had been dominated
Attracting and retaining them will be the most important part of the new business strategy. Supplier Power: Supplier power is high since the UMUC Haircuts will be changing its strategy to focus on elite clientele. Procuring only the best products available by demand of the customer will be a key part of the new business strategy and will have a positive impact on the business. Threat of Substitute Products or Services: The threat of substitute products is high
Royal Oak already paved the way for retailers to expect this. Kingsford needs to profit maximize for the business to pay for the increased marketing expense. Kingsford needs to profit maximize to help Clorox increase earnings and stock
To break away from top competition like Red Bull, Rockstar, and Full Throttle, Monster Energy Co. needs to implement an advertising strategy that will increase brand awareness, sales, and target market size in order to accelerate growth. This advertising plan will include television commercials, magazine advertisements, and athletic endorsements to reach these objectives. They will also need to continue to innovate on past marketing promotions that have made them so successful in the past. These tactics, coupled with new distribution deals with Coca-Cola and Anheuser-Busch, should bring the popular energy drink to a more mainstream audience and reach the necessary goals. The project will be monitored with many of the traditional methods for tracking.
Farnsworth Re-engineering In order to understand this recommendation we need to address two important decision criteria: a) Market potential; b) Profitability and Working Capital assessment. a) Market Potential Farnsworth incredible growth since 20071 onwards, has been primarily through decorative laminates and Mr. Thursday continues to believe this should be the company’s expansion route. This belief lies in two basic assumptions: i) Our current growing decorative participation in Farnsworth sales is a reliable prediction of the decorative market trend altogether; and ii) There is still a big white space in decorative laminates, specifically through furniture manufacturers, and we will be able to capture this share of industry. Even though our current growth trend is through decorative plastic laminates, it is unfair to correlate this to a similar