So the owner of the company Barb Shepard is hoping to sell the company soon. Barb Shepard also realized that the buyer will consider three main factors to determine a purchase price for the company: the absolute level of profits, the rate of growth in profits, and future potential growth in the market. As well, Barb Shepard needs to reduce bank debt as soon as possible as she has reached the maximum allowable level of debt. In order to improve the company’s development, three vice presidents of the company have suggested a strategic initiative in order to move the company forward in the next year. Introduce a new product, increase promotion, and raise prices and cut costs are three separate and distinct alternatives.
Table of Contents Executive Summary 3 Introduction 4 Analysis of Alternatives 5 Alternative 1: Introduce a new product 5 Alternative 2: Increase promotion 6 Alternative 3: Raise prices and cut costs 7 Recommendations 7 Appendix: Budgeted Income Statements & the Rate of Growth in Profits 9 Executive Summary Shepard Poles is a manufacturing company that has been providing specialized poles in the market for over ten years. Shepard Poles has about three different product lines: hiking poles, downhill ski poles, and cross-country ski poles. According to the calculation on current operating data, the company has incurred a operating loss of $ 165,000 this year. If any new strategic initiatives are not implemented next year, the unit sales and all costs are expected to rise about 7 percent and 2 percent respectively. However, this situation would make the company incur more loss next year, which is about negative $ 293,586.
Lane Bryant: Business Analysis Trina Brand Managerial Marketing BUS 620 July 23, 2012 Lane Bryant: Business Analysis Abstract Marketing strategies are necessary for the success of any business or company. This paper focuses on the generic marketing strategy and market segmentation of Lane Bryant. A couple of the generic marketing strategies are combined with specific market segmentation to aid in achieving high profits and retail success. Introduction The primary goal for companies is to generate profit, maintain stability and achieve substantial growth. Therefore, companies employ various strategies to advertise and sell their products or services.
By consolidation and retention of the competition, Service Experts was able to capture market share in the HVAC service. Service Experts made a brilliant move on the behalf of obtaining contractors that they have groomed and set up for success. This drove the growth strategy for the company, acquire and conquer are strategies that are used all too often in business. It can be seen as a process of forward integration, but in a service based module, and not a manufacturing base sense. The growth strategy of capturing market share and growing revenue to increase business presence in the market was achieved for Service Experts.
Introduction Kudler Fine Foods is known for it’s operations, management, and marketing prowess. During the past few years, Kudler has experienced considerable growth within its respected market and is now looking to branch out into other markets where they can be competitive. The establishment of competitiveness in other markets will be triggered by how well Kudler can market itself in a struggling economy. It is important to analyze areas in which more marketing research is needed and to keep a watchful eye out on the competition. Strengthening areas of weakness that have little or no research will help Kudler stay ahead of the game in the months and quarters to come.
Royal Oak already paved the way for retailers to expect this. Kingsford needs to profit maximize for the business to pay for the increased marketing expense. Kingsford needs to profit maximize to help Clorox increase earnings and stock
Foundation Simulation Annual report MANA 4322- ORGANIZTIONAL STRATEGY Company: Chester - F64450 Ariana Cadena Jason Scanlan Syed Ali William Rodriguez Executive Summary [1] Our company adopted the Niche Differentiation strategy. We will gain a competitive advantage by distinguishing our products with an excellent design, high awareness, easy accessibility, and new products. We will develop an R&D competency that keeps our designs fresh and exciting. Our products will keep pace with the market, offering improved size and performance. We will price above average.
MACY’S Originally R.H. Macy & Co. 2. J.C. PENNEY COMPANY INC. WHY DO I FIND THIS TOPIC INTERESTING? The project highlight in learning the organizational changes and analyzing the impact they create in the development of their companies. J C Penney and Macy’s are well known over all in U.S. and Macy & JC Penney both are in the retail industry. But what I find interesting is what made these companies bigger.
PMBA 8260: Marketing Analysis and Decision Making Fall 2012 Individual Case Mistine: Direct Selling in the Thai Cosmetics Market Central issue The central issue in this case is in order to keep a continuous growth in the next few years, how can Mistine continue its growth and dominance in domestic market. And in the mean time, how can Mistine acquire a share in global market especially to China and western nations. Strengths: • High quality and reliable products at affordable prices match the income of the people in due countries • Master direct selling • Fast and strong R&D capability • Free schedule for salesperson • Clear and nichetargeting advertising strategy • Positive brand image, promise replace product or refund without condition if for any dissatisfaction, advertising focus on corporate social responsibility • Powerful sales force Weakness: • Very high turnover rate among sales people(200%) • Limited distribution channel • Limited target market, in other words limited product category • Focus on Asian women, lack of product designed for western women • Risk on mail traffic management control Opportunity: • New markets in neighboring countries with good relationship with Thailand • New markets in China, good product designed for Asian women. • New markets in western countries, recent economic recession which is a good situation for direct selling, and buy out some native companies for distribution channel or production lines • More space for domestic market, only 24 percent of Thailand population has bought products via direct selling channels • Men’s market has a pretty big space, recent target market account for 70-80 percent of sales • Power shift from supplier to consumer • E-commerce
Amalgamated Components, one of United Metal's regular suppliers, has developed a new method of producing the component in question and has offered to supply United's entire needs under a renewable one-year contract at a cost of 83p per piece. United Metal's Purchasing Manager believes this offer to he most attractive. With the cost of own manufacture running at 95p per piece (including the capital cost of the machine), he argues that the savings will total £96 000 over 8 years. He is therefore suggesting that United should axe this particular manufacturing operation, sell their recently purchased machinery and accept Amalgamated's offer. The Production Manager, however, who was responsible for the original decision to install the new machinery, is claiming that