Eastman made numerous advancements in improving access and ease of photography. Accomplishments include being one of the first to mass produce dry plates commercially, he invented transparent camera film in rolls instead of plates, and he also introduced the first “Kodak” camera which was considered the birth of snap shot photography. Even after Eastman’s death in 1932 the company is still going strong. There were great improvements not only in camera film and developing but movie film as well over the next several decades and Kodak was on the rise and very successful. By the 1976 Kodak had 90% of all film sales, and 85% of camera sales.
How that impact in change management between Kodak and Fujifilm? Carlton Arnez Williams Strayer University BUS 302 - Management Concepts Dr. Chester Galloway Sunday, February12, 2014 Abstract Accesses article about the history, business approaches, management and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bankruptcy in January 2012. Fujifilm, a Japanese competitor, on the other hand, has been successful in the United States and global markets over 80 years of innovation collaborating in industrial society, people’s health, and global environment protection.
Introduction Bennett Alexander invented a glow light using a series of chemicals into a contraption he calls Chemalites. He started up his business by getting $500,000 from investors and to put his invention on the market (Wilson, 2008). But by the end of 2003, with operations in full swing for a good six months, Chemalite, Inc. saw its cash balance drop tremendously, which Alexander and his investors viewed as a negative. Even though they thought their business was doing well, the numbers they read indicated otherwise. Questions * What are some of the reasons the company should continue to operate?
The photographic paper market similarly declined from a peak in 2003 to about 60% of the size by 2011 (4). In short Kodak lost ground in its shrinking primary market which had been a much better revenue generator than digital proved to be (5). Kodak belatedly declared a digital strategy in 2004; eight years after its revenues had peaked. This strategy was still based on photographic prints as an end point for consumers, which proved flawed. Kodak both invented and successfully marketed professional and consumer digital cameras.
George Eastman, who was the founder of Kodak, started his business career as a 14-year old boy when he had to quit school and work to support his mother and two sisters. Mr. Eastman had a gift for organization and management while his lively and inventive mind made him a successful entrepreneur by his mid-twenties. Eastman Kodak (Kodak) was the largest photographic filmmaker established in 1880 in the world and one of the representative firms which ranked 43th in the Fortune 500 in 1955. However, Kodak retreated to 327th in 2011 and filed protection for Chapter 11 bankruptcy on 19 January 2012. There are various comments on the Kodak’s business failure that Kodak was late to adapt to the wave of digitalization.
If the Kodak has the organization in place to utilize these resources and capabilities, they have a sustainable competitive advantage. I Kodak Company Kodak Company was founded in 1880 in Rochester, New York and engages in the imaging technology industry. The company operates in four segments: Digital and Film Imaging Systems, Health, Commercial Imaging, and Graphic Communications. II KODAK’s Situation For most of its history, Kodak focused on film technology and became a world leader in film and film camera sales. In the mid-1970s, Kodak controlled 90% of the film market.
In the year of 2000, exactly 100 years from the day that George Eastman Introduces the brownie camera(first simple camera), a group of Kodak researchers, and inventors of business strategists met at the company’s Rochester headquarters to speculate on what the next 100 years might bring to their Kodak company. Everyone in the group agreed that the true power of imaging has barely been tapped and the advances of this century will vindicate Eastman’s dream of making communication with pictures “as easy as using a pencil” starting with an easy share program that will allow you to share your photos on website like Facebook and Twitter etc. Though out the years Kodak has brought to market a new developing machine that would allow film to process without the need of a darkroom, than a few years later they introduce the Eastman Portrait Film providing professional photographers with a sheet film instead of glass plates Now in 2012 they are using images in a variety of different way like leisureliness’s commercial, entertainment and scientific
According to Wikipedia, Mr. Eastman was an innovator, entrepreneur and a philanthropist showing concerns for fellow human beings, establishing schools in dentistry, medicine and music. Born in 1854 in New York, “he invented roll film…the basis for the invention of motion picture film in 1888. Due to a degenerative spinal problem… Eastman shot himself...in 1932.” Wikipedia. Eastman witnessed the death of both parents and sister due to medical issues. It’s noted he gave $100 million to charities and organizations such as in medical and educational arena.
Kodak has been known for its pioneering technology and innovative marketing. The company successes have been focused on four principles: mass production at low cost, international distribution, extensive advertising, and a focus on the customer. The history of Eastman Kodak Company began in 1880 when George Eastman, founder of the company, in a rented loft of a building in Rochester, N.Y. began commercial production of dry plates for photography. The name “Kodak” was born in 1888 when the Kodak camera was marketed with the slogan, “You press the button, and we do the rest." In 1892, the company became Eastman Kodak Company of New York and introduced the first Brownie camera brought hobby photography within financial reach to the consumer markets.
Old Spice The power of advertising has never had a reach so far as it has over the last decade. Billions of dollars every year are thrown the ways of writers and directors to create an appeal to audiences everywhere in hopes consumers will purchase their product and stay on board for repeat business. This is especially critical for companies such as Proctor and Gamble to do with older brands such as Old Spice. Having been around for over seventy years, Old Spice was in need of a campaign that would not only appeal to the purchasing audience, but also to revamp the image of such a staple in the hygiene industry. The advertising drive of 2010 featured the hit slogan “The man your man could smell like” (OldSpice, 2010).