Kodak and Fujifilm Eastman Kodak Company, or Kodak, is a technology company founded by George Eastman in 1888 and is based in Rochester, New York. George Eastman owned the Eastman Dry Plate Company. By combining pieces of paper covered in a photographic mixture, which he invented, he and William Walker another photographic expert, came up with a way to hold rolls of photo plates. Two other inventors Hannibal Goodwin and Emile Reynaud created a see-through nitrocellulose film base and punctured holes in this, respectively. Eastman had the foresight to place all of this together to create the first mass-produced rolls of transparent photographic film.
Running head: KODAK AND FUJIFILM 1 Kodak and Fujifilm Gary Harris Professor Gordon B. Russell BUS 302 February 2, 2013 KODAK AND FUJIFILM 2 In the market of photographic film and developing, Eastman Kodak and Fujifilm have fared very well in their businesses. Kodak has enjoyed financial success throughout the U.S., while Fujifilm has enjoyed financial success throughout the U.S., Japan, and other countries. In this day in age technology is rapidly changing and it is up to businesses to adapt to such changes or risk going under. Kodak and Fujifilm have been competing vigorously for the bigger share of the photographic film market. In this paper I will describe the history and core business of these two companies, compare and contrast their approaches to management in the aspect of innovation, evaluate both companies’ approach to ethics and social responsibility, discuss their adaption to changing market conditions, and recommend ways a company can build in flexibility to back up its decision making progress in adapting to changing market conditions.
| Student’s Signature (type your full name): | | Midterm Cases: Eastman Kodak & Harley-Davidson Midterm Cases: Eastman Kodak & Harley-Davidson Technological advancements impact on industries has reshaped the business strategies of industry leaders such as Harley-Davidson and Kodak. The motorcycles and digital imaging industries are impacted by technology, competition, economic times, and changing consumer demographics. A solid foundation and adaptable strategy is the foundation for success in technological advanced industries. Synopsis of the Cases Kodak & Harley-Davidson are industry leaders and have survived the turmoil many of its competitors failed (site 1, site 2). The companies are customer centric and focus on the users experience (site 1, site 2).
With this new process and technology, Eastman opened up the Eastman Dry Plate Company in Rochester, New York in 1879. This greatly reduced the price of photography. To get rid of glass plates, making the process even simpler, he started using coated paper and eventually transparent paper. This film was rolled on spools placed in a roll holder that would fit any camera. In 1888, he designed the Kodak.
As a member of William Douglas McAdams, a small New York-based advertising firm, Sackler expanded the possibilities of medical advertising by promoting products in medical journals and experimenting with television and radio marketing. Perhaps his greatest achievement, detailed in his biography in the Medical Advertising Hall of Fame, was finding enough different uses for Valium to turn it into the first drug to hit $100 million in
Costco’s initial public offering is on December 5th 1985. Costco merged with Price Club on October 21st 1993, and created a new company called PriceCostco, Inc. The merge is quite successful, because the business models of both companies are very similar. Immediately after the merge, Costco started exploring overseas markets. In the same year, Costco opened its first overseas warehouse in United Kingdom.
How did L’Oreal become the world’s leading beauty company? What was the role of acquisitions in the growth? Eugene Schuller started his company by creating basic hair color products. Five years later his products were present in Austria, Netherlands and Italy. After this achievement of selling your products in four different countries, Eugene managed to rank his company in the top of body and hair colouring market through his innovation, the first sopaless shampoo that had as target the mass market.
In 1879, George Eastman went there to obtain a patent for his novel plate-coating machine. Just one year later, an American patent was granted and Eastman began the commercial manufacture of dry plates. By 1883, Eastman announced that he had devised film in rolls with the roll holder adaptable to nearly every plate
However, Kodak recognizes that for all of the success obtained worldwide, they must continuously re-evaluate digital technology in order to remain ahead of their competitors within the industry. Kodak’s stability became a concern due in part to the lenient sales in the United States, which where a result of the conflicts they had between Fujifilm and New Advancement of Photo Systems. They were forced to have significant number of layoffs (16,000), due to the strength of the U.S dollar, exports became less profitable and imports were more profitable for their competitors. The slow growth in the market contributed to the decrease in market shares, which Kodak was faced with. In 1993, Kodak hired George Fisher to be the CEO of the company.
From 1972 to 1982 Nike relied mostly on print advertising in highly vertical publications including track and field news. It was not until 1982 when Nike aired its first national television ad and in 1990, they earned an Emmy Award twice for best commercials. Nike lures customers with marketing around their brand image which is attained by their distinctive logo know as the “ Nike Swoosh” and the now famous slogan “ Just Do It” which was chosen as one of the top 5 ad slogans of the 20th century. Whereas, Adidas marketing strategy isn’t as good as Nike’s, they are starting to go in the right direction. They are using more sports celebrities to sponsor their apparel.