Kodak & Fujifilm Assignment Essay

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Assignment 1: Kodak and Fujifilm Teresa Rivas Professor Suzanne Jezek-Arriaga BUS302 – Management Concepts Strayer University April 30th, 2014 Kodak and Fujifilm are well known companies in the households in the United States and across the world. Few people know the actual history of both companies and the competition they have been in over the years. It’s an interesting history on how both companies started and how they have developed and challenged each other over the years. Kodak was the pioneer in the industry dominating the United States market as well as many other parts of the world. Kodak specialized in the photographic film and camera market which enabled them to rapidly expand their operations. However, technological changes in the industry saw a shift from the film to digital photography. Kodak was slow in responding to the market which led to its loss of market share to Fujifilm, a Japanese company. This assignment serves to analyze these two companies and compare their respective management approaches. Kodak has been known for its pioneering technology and innovative marketing. The company successes have been focused on four principles: mass production at low cost, international distribution, extensive advertising, and a focus on the customer. The history of Eastman Kodak Company began in 1880 when George Eastman, founder of the company, in a rented loft of a building in Rochester, N.Y. began commercial production of dry plates for photography. The name “Kodak” was born in 1888 when the Kodak camera was marketed with the slogan, “You press the button, and we do the rest." In 1892, the company became Eastman Kodak Company of New York and introduced the first Brownie camera brought hobby photography within financial reach to the consumer markets. In 1929, the company introduced its first motion picture

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