Eastman Kodak Analysis

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Eastman Kodak Analysis Report Walden University Professor Hinkes Nita Burnette June 10, 2012 Vision: Kodak visualization of its self “is an inclusive environment in which we leverage diversity to achieve company business objectives and maximize the potential of individuals and the organization.” Kodak.com Mission: Kodak’s duty is “to integrate diversity and inclusion in all aspects of the business in order to: fully engage the energies of Kodak's employees and a diverse supplier base, meet competitive challenges in the marketplace, maximize shareholder value.” Kodak.com Kodak is a publicly traded company that sales its securities or equity in order to raise capital which is both an advantage and disadvantage. Securing funds from outside sources when capital is need can be an advantage but having to disclose the company financial information and competitors gain information to your financial stability is a disadvantage. Kodak was founded in 1889 by George Eastman. (Wikipedia.com). According to Wikipedia, Mr. Eastman was an innovator, entrepreneur and a philanthropist showing concerns for fellow human beings, establishing schools in dentistry, medicine and music. Born in 1854 in New York, “he invented roll film…the basis for the invention of motion picture film in 1888. Due to a degenerative spinal problem… Eastman shot himself...in 1932.” Wikipedia. Eastman witnessed the death of both parents and sister due to medical issues. It’s noted he gave $100 million to charities and organizations such as in medical and educational arena. He was a forward thinking businessman because he patents the roll film and when his competitors grew, he turned them into partners who aided in affordable cameras and photographs for all. “… Eastman had a goal to make photography ‘as convenient as the pencil,’ Kodak continues to expand the ways

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