Kid Kustomers Essay

297 Words2 Pages
Approach to Video Games/Advertising Eric Schlosser, the author of "Kid Kustomers" is against advertising because of the negative affects it has on children, while Steven Johnson, the author of "Games" is against video games because he feels that reading is a much more sufficient use of time. Likely, Johnson would not see anything valuable in the exposure of children to advertising, while Schlosser would criticize video games. This is because Steven Johnson would be completely against it. Also because Eric Schlosser would bash video games, much like he did for advertising. And last but not least, because they both see issues in a realistic view. Please read on to get a better understanding of the matter. Johnson would not see anything valuable in the exposure of children to advertising because he would e completely against it. This is because it manipulates children. For example, advertising gives kids, "...a specific reason to ask for the product." (Kid Kustomers 354) It also involves, "getting kids to whine." (Kid Kustomers 354) Another reason he would be against it is because it causes children to do harmful and illegal things, such as drinking, smoking, or doing drugs. For instance, during the Joe Camel ad, they used a cartoon character which resulted in many kids buying Camel cigarettes. As stated in Kid Kustomers, "...one third of the cigarettes illegally sold to minors were Camels." (354) Advertising can also ruin relationships between the parents and their children. This is because the kids get excited when they see a product they like, and end up infuriated when their parents tell them they can't have it for any reason. Eric Schlosser would criticize and bash video games, much like he did for advertising. This is because video games can influence children
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