Running Head: MARKETING Ben and Jerry’s Ice-cream 1. Ben and Jerry ice-cream is chosen as the branded product. Branded product so selected is said to be a great name in the ice-cream world. As a brand, it enjoys good name and fame amongst the ice-cream lovers. It leads to make customers highly pleased and satisfied by offering flavored ice-creams to the customers.
Peter Pan Peanut Butter showcased their “Youngsters Prefer Peter Pan Peanut Butter” ad in the 1950’s. With a charming “little blonde boy” enjoying a piece of bread smothered in peanut butter, this advertisement influenced mothers shopping for their precious children. The advertisement agency knew that when a mother or motherly figure saw this young boy, she would associate the child with her own children. This advertisement is printed with calm colors allowing the viewer to look at it and think relaxing thoughts. There are three main ways to associate this ad with feelings.
Also, according Ann Mirabato cheese dips are “novel” and the “flavors innovative” and they had a strong location next to “salty snacks”. (137) In addition to their dips, Frito-Lay also had competing chips and other snacks such as Doritos and Fritos to couple with the dips and create easy marketing and advertising opportunities from within their customer base. This also lent the Frito-Lay name to the wide and stable product selection. Also, the marketing of the chip-dip combination has allowed Frito Lay introduce the bowl and platter which opens the eyes of consumers to see the ease of combining chips and dips. Opportunities Compounded with the fact that their dips are sold adjacent to the chip section in supermarkets, the increase in demand for these goods allows for more opportunity for growth in the Mexican food category to compete with already established producers in the market with jalapeno and salsa dips.
Business description and purpose Delicious Chocolates is a small homemade chocolate business run in partnership by Meg and Denise O’Connell. We are committed to the production of high quality chocolates. The idea for the business emerged as a result of encouragement from family and friends. It was felt the chocolates and truffles were repeatedly of such a high standard that we should sell them. At Delicious Chocolates we are devoted to exceptional chocolates and truffles for our customers.
This market plan will focus on the introduction of a new cereal product that is easier to take and eat on the go, but just as nutritious and appetizing as one enjoyed at the breakfast table. The marketing objective is to launch a new product that is desirable in all areas of our existing US market while capturing the attention of new convenience shoppers. Our plan is to increase geographical areas as the initial launch proves successful. TABLE OF CONTENTS
What is more, he has a board face and a little a little round belly that will be shake when he laughes, like a bowl full of jelly. He is chubby and plump just like a right jolly old elf that look kind to let people feel good and they have nothing to dread. But is the Santa Claus really exist in the world? In my opinion maybe our parents are the Santa Claus too because they are the person that give the gift to their children. Finally, Christmas is a good time that family can get together to do activities together such as decorate their house with their hands and have a celebration party to have fun and make the relationship better.
One reason for Jamba Juices success is the fact that they keenly observe their value discipline of operational efficiency and to maintain said operational efficiency with as low a cost as possible. Jamba Juice is known for its low cost juices and snacks in their industry and has changed the way consumers viewed retail fast juices. This discipline has made Jamba Juice the preferred choice of consumers in the retail juice market. Jamba Juice from inception decided on the type of product to offer the consumer market. They needed to offer the product at the right price and with some variety that would stimulate the consumers mind.
Not only because of that but then again because advertisers use emotions, humor, facts, etc. that relate to us. For instance an M & M, “Sexy and I know it” commercial for the 2012 Super Bowl. M & M’s is a colorful chocolate buttoned shaped candies, I think the commercial was eye catching because it’s a new product M & M is coming up with and has popular song. It starts off with a smart brown girl M & M talking with other girls while a guy is laughing at her.
What factors that motivate consumers the most and also try to access what needs the Ethel’s experience appeals to most. Ethel’s Chocolate Lounges opened to the public with the appeal of familiarity of the Mars name. To the consumer, remembrance of the household name famous for M & M and Snicker Bars which has been around for generations has a great appeal. This, coupled with the unchanged taste, pureness and smooth textures which Mar’s products are noted for, appeals to the consumer as they always meet their expectations. By its unique taste, luxurious décor and relaxing ambience customers are drawn to Ethel’s Chocolate lounges.
7. There are EIGHT (8) pages in this Assignment including the cover page Assignment Case Study - Krispy Kreme “Krispy Kreme is about yesterday, today, and tomorrow,” says the Krispy Kreme Web site. In addition, the company promises to “create magic moments” for its customers. The wonderful aroma of baking, the sweet taste of hot doughnuts, and the nostalgic ambiance of Krispy Kreme stores all evoke the past, allow customers to savor the present, and send them off refreshed for the future. Perhaps that is why Krispy Kreme has so many loyal fans.