Ethel's Chocolate Lounges MKT100 Strayer University January 29, 2012 Consumer Buying Decision The type of consumer buying decision that best describes the choice to indulge at Ethel's is routine response behavior. This type of decision making typically deals with low-cost goods and services and require little decision time. Consumer involvement is a significant factor in buying decisions. Consumers are usually familiar with the different brands of the product being considered. In this case, the familiar product would be chocolate.
Many kids love chocolate milk – it makes them happy to see it in the cafeteria, their lunch box, at their kitchen table. Research shows that, overall, chocolate milk is pretty good for kids. It’s especially important that kids like chocolate milk. It turns out that more kids drink milk, when they can get chocolate milk. When you interview a lot of parents, like Katie Couric did, they’ll say that their kids only drink milk if they can get chocolate milk.
“Our motto is "One taste is all it takes", meaning once you try Valentino Chocolates, your taste buds won't accept anything less! I love what I do, making people happy with great chocolate, real espresso coffee drinks and I enjoy watching their delight in consuming our products. Valentino Chocolatier brings you the fresh and
Thesis: Have you ever wondered where cupcakes originally came from? Ever since the beginning of cupcakes people have enjoyed their delicious taste and convenience. Over the years cupcakes have progressed with new flavors, colors, decorations, and themes. They are now also being used for many different events. Cupcakes, as well as the icing, can be made with simple ingredients that are cheap and easy as well as satisfying.
At the point when the ad shares their idea that happiness can come at any price, the emotion is becoming stronger. This ad is likewise speaking to one’s emotions because of the way the brand is attempting to identify with the current situation of the world. By expressing, “We know times are tough. So let’s put a little change back into your pocket. See ya on October 25th for 25 cent donuts,” Dunkin' Donuts needs the audience to know they comprehend the hardships individuals may be experiencing, and they need to not necessarily help them, yet make their business appear as though they are offering back to the general public.
Since two of the ingredients are Jell-O and Cool Whip, it must be a quick and tasty treat so how could it not be a hit?! The second and main audience, children, are attracted by the familiar large, bold font stating “Jell-O,” a favorite treat of most children. The simple text combined with the smiling child and the very large, colorful cake in the advertisement, can immediately remind any child of his/her love of sweets and relate directly to the happiness they too feel when they have Jell-O. Children are also very influential upon their parents shopping and when reminded of something yummy they enjoy, children ALWAYS ask for it. Between the appeal of a new recipe and a child’s plea, Jell-O has a very good chance of making it into the grocery cart!
Loan Application for the Tootsie Roll Industries Gina Brazelton Accounting 561 November 5, 2012 Loan Application for the Tootsie Roll Industries Tootsie Roll Industries (TR) is one of the world’s foremost confection manufacturers. Known more for the chewy, individually wrapped chocolates and the lollipops with the chocolate filling, the company also produces a variety of nonchocolate candies. For more than 100 years, these confectionary products have favorites for young and old. Currently TR is facing decreased revenue because of increased costs of supply, dated technology, and possible diminished popularity. It is researching ways to increase revenue; to do this the organization is seeking financing to revamp its manufacturing process.
Which is mostly just butter, powered sugar, vanilla and whatever flavoring you would like, chocolate, vanilla, strawberry, whatever you like will do just fine. Next you need to put the icing in the piping bag. First you need to cut a whole down at the tip on the piping bag this open is for the coupler. Place the couple down inside. Then take your tip the attach it to the outside of the coupler.
Make sure you are measuring the ingredients right, because if you fail to do so, your chocolate cake can end up in a bad tasted experience. Also, try to shake it back and forth because it would help you eliminate clumps. One time, I remember that I could not find my measure cup, so I just measured the ingredients with a regular cup, and then when I tasted the cake, it tasted really bad. I put more salt and baking soda that I should have done. So do not make the same mistake I did.
Case Study – ethel’s chocolate lounge The Client Ethel’s Chocolate Lounge, a division of MARS Inc., launched its new brand of high end chocolate in the Chicago market. Women love to gather. They love to build relationships while doing activities. They want and crave girlfriend time and ethel’s gives them not only a great location to share time with their friends, but gives them great chocolate in an approachable, comfortable setting. The Problem In order to lay the foundation for ethel’s as a fun, approachable member in the communities where the lounges are located, Interpret-Her was asked to develop a creative solution to build community buzz among the local chocolate lovers and identify businesses which target ethel’s same market, and who might represent a good “partner” for cross promotion and referral.