Samsung Environment Analysis

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Contents Introduction 4 1. Internal Environment Analysis 4 1.1 Structure 4 Samsung Electronics organization (2010) 4 1.2 Culture 5 1.3 Resources 6 1.3.1 Human resources 6 1.3.2 Physical resources 6 1.3.3 Financial resources 7 1.3.4 Technological resources 7 2. Competitive Advantage 8 2.1 Distinctive Design 9 2.2 Good marketing strategies 9 2.3 Customer-driven organization 10 3. Key strengths and weakness 10 3.1 Strengths 10 3.1.1 Quality products 10 3.1.2 Strong market position 10 3.1.3 Innovative technology (R&D) 11 3.1.4 Highly diversified 11 3.2 Weakness 11 3.2.1 Marker share 11 4. Corporate – level strategy 12 4.1 Samsung Corporation 12 4.2 Conglomerate Diversification 13…show more content…
External Environment Analysis In the section, key opportunities and threats of Samsung will be identified. A rating from 5 (outstanding) to 1(poor) is given to each factor accordingly based on the judgment of how well Samsung is currently dealing with these external factors. 7.6 Opportunities 7.7.4 Strategic alliances Samsung has entered into strategic agreement with some of the well know companies of the world in the recent past. In 2011, the company entered into an agreement with Seagate Technology to expand their strategic relationship. They also signed a patent cross license agreement with Toshiba for semiconductor technologies. Moreover, Samsung cooperated with some globally renowned players who are strong in their respective domains (Samsung Electronics, 2009) In fact, alliances will help Samsung tap newer avenues of business. Moreover, they also help the company adapt newer landscapes for revenue growth. Therefore, the company should be awarded the rating of 4.0 in the EFAS table. 7.7 Threat 7.8.5 Competitive business…show more content…
151-156. Retrieved August 09, 2012, from Business Source Complete, EBSCOhost. * Parker, J 2012, Samsung world’s biggest phone maker beating stumbling Nokia Q1. Retrieved August 01, 2012 http://www.insidesamsung.com/2012/04/13/samsung-worlds-biggest-phone-maker-beating-stumbling-nokia-q1/ * Samsung Electronic 2008, Annual Report 2008. Retrieved August 02, 2012, from http://www.samsung.com/jp/aboutsamsung/introductionofse/images/2008.pdf * Samsung Electronic 2009, Annual Report 2008. Retrieved August 02, 2012, from http://www.samsung.com/us/aboutsamsung/ir/financialinformation/annualreport/downloads/2009/SECAR2009_Eng_Final.pdf * Samsung Electronic 2011, Annual Report 2011. Retrieved August 02, 2012, from http://www.samsung.com/us/aboutsamsung/ir/newsMain.do * Samsung Electronics (2008), Integrity Management: Building a Creative Corporate Culture. Retrieved August 09, 2012, from

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