Innocentive.Com Essay

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Innocentive.com 1. Chesbough describes the innovation landscape in terms of three broad categories of firm roles: funding, generating, or commercializing innovation, with different firms playing different roles in each category according to their strategic priorities. Where does Innocentive fit in this Scheme? a. How would a relationship with Innocentive facilitate or leverage the activities of a firm engaged in funding innovation? i. There are two types of funding organizations: innovation investors and benefactors. They help move ideas out of university and corporations into market through startups by provide both capital and valuable advice. (Exhibit 1 ) ii. Innocentive is like a pool for innovation where investors and benefactors can discover promising projects to finance. iii. Innocentive also offers a unique opportunity for non-profit organizations (See Exhibit 1). b. How would a relationship with Innocentive facilitate or leverage the activities of a firm engaged in generating innovation? iv. Four types of generating innovation innovation explorers: act as corporate R&D lab; merchants: innovate for commercial goal; architects: design complicated technology; missionaries: innovate for mission instead of financial profit. v. For all the innovators, InnoCentive acts as a community for idea exchange and inspiration. It's common in innovative endeavors to focus so narrowly on a problem that resolving novel solutions is almost impossible. At this time, outside information may spark the fire and help solve the hard issues. vi. With a decade of experience in innovation business, Innocentive itself is a powerful resource to the solvers. The website provides designs tools and training program to help solve the challenge more effective. vii. Summary
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