Analyze the Pros and Cons of How at Least Two Globalization Strategies Might Apply to Stonyfield

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AMBA610 Analyze the pros and cons of how at least two globalization strategies might apply to Stonyfield By Mariva Mazumder Globalization has become a worldwide phenomenon. The strategic framework of globalization, enable organizations to cross the national boundaries and attract business from around the world. That’s why Stonyfield Farm, the number one US producer of organic yogurt, is looking to access the worldwide resources and venture into oversea markets. Being a company who holds strong commitment toward social responsibility, Stonyfield must focus on strategies that will allow them to pursue its mission of delivering healthy, natural and nutritional yogurt while maintaining its commitment to support eco-friendly operations. In doing so, Stonyfield must undergo challenges and carefully evaluate the best approach when entering the global market. This section provides the pros and cons of two globalization strategies that Stonyfield farm may apply while moving toward its goal of becoming a global enterprise. One strategy that may be applicable to Stonyfield farm is strategic alliance. Gareth Jones, in Organizational Theory, Design and Change outlined four dimensions of strategic alliance: Long term contract, Networks, Minority Ownership and Joint Venture. Each of these dimensions uniquely describes how two organizations can join in a partnership for hopes of accomplishing new and profitable business opportunities. Stonyfield may greatly benefit form partnering with companies in France or in other countries, who share common interest with Stonyfield and has a very good exposure to the global market. Collaborating with such company will give Stonyfield access to new markets in foreign land. Moreover, Stonyfield will be able to leverage the good reputations, skills, knowledge, experience and the worldwide resources of its partnering company to promote
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