Implicit Personality Theory: a Case Study

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Implicit Personality Theory: A Case Study The power of the implicit personality is big. It is easy to say because a person is pretty and nice, that they also are intelligent. It is easy to say because somebody is blonde, they are automatically dumb, because that is what society made it to be. It is easy to say that when somebody is yelling at their child in a grocery store that they are a bad parent. And just like the article about the jury in the O.J. Simpson case, some of the jury said that there is no way he murdered anybody because he was such a great football player. This just suggest how it is impossible to judge someone because of a quality they have, like good football playing. The reason is that anybody can be good at something like playing football, but that doesn’t mean they aren’t able to murder someone. The example of O.J. Simpson not being able to murder anybody because he was a great football player, is a halo effect. A halo effect is when the jury interpreted him being a good football player which is a positive quality, and since he has one positive quality he should only have all positive qualities. The article stated: “African American Women were more tolerant of physical force within a marriage.” This statement was made by Vinson. This statement comes off as a reverse halo effect. A reverse halo effect is when somebody has a negative quality which can lead to people believing that person has more bad qualities. I believe he had some type of stereotypical or racial thoughts about African American Women, causing him to put a negative quality on them, because he might have seen other negative qualities in an African American woman. I believe that implicit personality theories are a wrong way to think, but it seems that it will always be
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