human variables and organisational structure in Virgin

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Human variables and organisational structure are important concepts in management studies. In this essay, I would like to choose an organisation to discuss the significance, or lack of significance of human variables and organisation structure in its management. I will start by discuss the definitions of human variables and organisational structure, then I will illustrate the organisation I used for example. . Human variables is the study that how human behaviour can affect the operation and management of an organisation. The structure of an organisation will determine the manner in which it operates and its performance. Structure allows the responsibilities for different functions and processes to be clearly allocated to different departments and employees. In this essay, I would like to choose Virgin Group as the organisation that I research. “Virgin is a leading branded venture capital organization and is one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation, travel, financial services, media, music and fitness.” (Virgin website: http://www.virgin.com/about-us/ Retrieved on 1/11/2009) I choose Virgin as there are quite a lot of human variables and interesting organizational structure in the Virgin Group. Human variables are significance in Virgin Group. Richard Branson, as the chairman of the Virgin Group, he is a really creative man. He launched over 350 companies in the brand of Virgin, which include transportation, music community services, media. The diversity of the company shows how creative and innovative Richard Branson is. The diversification could be also a reason of the so success of Virgin as the size of its target customers is very large. He did quite a lot of business

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