Honda Marketing Plan

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HONDA MARKETING PLAN: 2012 1.1TABLE OF CONTENT: 1.2 Letter of recommendations …………………………………………………………………3 1.3 Executive Summary of the marketing plan.…………………………………………...4 1.4 Outline of the marketing plan……………………………………………………………….5 1.5 Introduction, Background, summary and update of the case study…………6 2.1.1 Target Market Analysis Primary Target Market………………………………………………………………………………6 Primary Target Market Demographics………………………………………………………..7 Secondary Target markets………………………………………………………………………….7 2.2 SWOT Analysis: 2.2.1 Strengths…………………………………………………………………………………………..7 2.2.2 Weaknesses………………………………………………………………………………………8 2.2.3 Opportunities……………………………………………………………………………………8 2.2.4 Threats……………………………………………………………………………………………..8 2.3 Competition Analysis Primary Competitor………………………………………………………………………..9 Secondary Competition…………………………………………………………………...9 2.4 Keys to success..…………………………………………………………………………………...9 2.5 Macro Environment Analysis 2.5.1 Economy…………………………………………………………………………………………..10 2.5.2 Culture……………………………………………………………………………………………..10 2.5.3 Politics, Rules and Regulations…………………………………………………………..10 2.5.4 Technology……………………………………………………………………………………….11 3.1 Mission Statement………………………………………………………………………………..11 3.2 Marketing Objectives……………………………………………………………………………11 3.3 Financial objectives……………………………………………………………………………...12 3.4 Positioning strategy……………………………………………………………………………..12 3.5 Marketing Mix Strategies 3.5.1 Product Strategy………………………………………………………………………………..13 3.5.2 Price Strategy…………………………………………………………………………………….13 3.5.3 Promotion Strategy……………………………………………………………………………13 3.5.4 Place strategy…………………………………………………………………………………….14 4.0 References……………………………………………………………………………………………15 5.0 Appendices…………………………………………………………………………………………...16 1.2 Letter Of Recommendation

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