Jiali Yuan BUAD3010 Assignment 5 12/06/2013 * Read “Company Case 10” “ Pandora: Disinter mediator or Disinter mediated?” found on page A18-A20 of your textbook. * Write full paragraphs using complete sentence structure and appropriate marketing terminology. 1. Use Figure 3.1 and Figure 3.2 and identify 4 major forces in the marketing environment that have affected Pandora. (Figure 3.1 identifies 6 major forces; Figure 3.2 identifies 6 major forces) 2.
BTEC Unit 4: Business Communication Qualification: P5 + P6 Completion date: November, 2013 Table of contents Page 1. Introduction 3 1.1 Assignment 3 1.2 Company profile 3 2. Laws to protect the use of business information 4 2.1 Data Protection Act 1998 4 2.2 Freedom of information Act 2000 4 2.3 Computer Misuse Act 1990 4 3. Ethical issues 5 3.1 Use of email 5 3.2 Internet 5 3.3 Whistle-blowing 5 3.4 Organisational policies 5 3.5 Information ownership 5 4. Operational issues 6 4.1 Security of information 6 4.2 Backups 6 4.3 Health and safety 6 4.4 Organisational policies 6 4.5 Business continuation plans 6 4.6 Cost 6 4.7 Increasing sophistication 6 5.
Table of Contents 1. INTRODUCTION 3 2. FINDINGS 3 2.1 BACKGROUND OF SUBWAY 3 2.2 INVESTIGATION ON EXTERNAL ENVIRONMENT OF SUBWAY 3 2.2.1 PEST ANALYSE 3 2.2.2 SWOT ANALYSE 4 2.3 SUBWAY RESPONSE TO THE PAST EVENTS 4 2.4 SUBWAY’S MARKETING MIX 5 2.4.1 PRODUCT 5 2.4.2 PRICE 5 2.4.3 PLACE 5 2.4.4 PROMOTION 5 2.5 SUBWAY’S BUSINESS STRATEGY IN TERMS OF EXPANSION 6 2.6 CUSTOMERS’ PREFERENCES AND NEEDS 7 2.7 EFFECTIVENESS OF SUBWAY’S MARKETING AND STRATEGY IN TERMS OF PROFIT AND EXPANSION. 8 2.8 EXPLANATION OF HOW THE ISSUE AFFECTS THE BUSINESS CHOSEN. 9 3.
Case 2 Ryanair Case 2 Ryanair Table of contents Titlepage 2 Preface 3 Table of contents 4 Executive summary 5 Chapter 1 Identify the main problem 6 1.2 Summary of Ryanair 6 1.3 Problem statement and research questions 7 1.4 Methodology 7 1.5 Application strategic lenses 8 Chapter 2 Gathering the facts 9 2.1 Pestel Framework 9 2.2 Five forces 11 2.3 Strategic capability 13 2.4 Robustness 14 2.5 Cost efficiency 15 2.6 Strategic Clock 16 2.7 Stakeholder mapping 18 2.8 Business economics analysis 19 2.9 SWOT Analysis 27 Chapter 3 Alternative course of action 28 3.1 TOWS 28 3.2 Alternative for fuel 29 3.3 Use the recessions and bend it to something positive 29 3.4 Improving their image start with the employees 29 3.5 Ryanair needs to distinguish themselves by developing secondary airfields 30 Chapter 4 Decisions and reasoning 31 Chapter 5 Implementation 32 Conclusion 33 Bibliography 34 Table of Figures 35 Appendix 36 xecutive summary Chapter 1 Identify the main problem This first chapter will give a small overview of how Ryanair got into their current situation. Therefore a concise summary is presented and also the strategic lenses of Ryanair will be discussed. 1.2 Summary of Ryanair Ryanair is an international air carrier which is based in Dublin, Ireland. At the moment it is the largest low cost airline in Great Britain and Europe. Ryanair started flying since 1985 between Ireland and the UK.
Table of Contents Executive Summary 3 1 Case Description 4 1.1 Goals and Strategy 5 1.2 Speed and Decision-making 5 1.3 Marketing, Merchandising, and Advertising 5 1.4 Information Technology 5 2 Problem Analysis 6 2.1 IT Infrastructure 6 2.2 Inventory Management 6 2.3 Decision Making 6 2.4 Stock Ordering 7 3 Recommendations 8 3.1 System Up gradation 8 3.2 Stock Ordering Operations 8 3.3 Corporate Strategy 8 3.4 Corporate Communication 8 3.5 Inventory Management & Decision Making 9 3.6 Employee Development 9 3.7 Information Security 9 3.8 Outsourcing 9 3.9 Cost Analysis 10 4 Conclusion 11 5 References 12 Executive Summary The case paper presents the business analysis of Zara, a leading and profitable brand for Inditex. Zara’s core business model is vertically integrated; it specializes in speed, efficiency and the fast fashion trend. Zara’s approach to information technology supports its core business model. The Internet portal for Zara only serves as display window and the company does not utilizes the Internet to make sales. Zara relies on an outdated operating system, the POS (Point of Sale), for its store terminals and has no full-time network in place across the stores.
Quantitative Business Analysis for Capacity Assessment INBA 6145 GROUP ASSIGNMENT COHORT – 55 TEAM – INNOVATION INVASION Merton Truck Company NAME | ID # | Kelly Jackson-Baynes | 814005354 | Crystal Manickchand | 814005353 | Ramona Balgobin | 814005540 | Sara Samuel | 806005295 | TABLE OF CONTENTS 1 CASE SUMMARY1 2 KEY ISSUES/CHALLENGES2 3 METHDOLOGY…..3-8 3.1 Steps Taken3-4 3.2 Case Model Calculations5 3.3 Lag Effects6 3.4 Models Done7-8 4 fINDINGS 9-11 4.1Model Choice9 4.2 Shipment projections based on model chosen10 4.3 Forecast Results11 5INTEPRETATION…..12-13 6CONCLUSION…..14 7APPENDIX…..15-26 1. CASE SUMMARY Merton’s Truck company president was dissatisfied with the company’s financial performance during a six month period January –June 1988. He suggested that something be done to improve the financial position of the company. Suggestions included changing the product mix or just stop making a Truck Model 101 altogether as it was not making a profit. Additionally, he also suggested that they outsource engines from an outside supplier to relieve the capacity problem.
Case Analysis of Ryanair Strategic Management Name: Dongjie Qiu 1. Introduction 1 2. Strategic Position 1 2.1 The environment of Ryanair 1 2.2 PESTEL analysis 1 2.2.1 Political factor 2 2.2.2 Economic factor 2 2.2.3 Social factor 3 2.2.4 Technological factor 3 2.2.5 Environmental factor 3 2.2.6 Legal factor 4 2.3 Strategic capability of Ryanair 4 2.4 SWOT Analysis 5 2.4.1 Strengths 5 2.4.2 Weaknesses 6 2.4.3 Opportunities 6 2.4.4 Threats 6 3. Strategic choice and evaluation 7 3.1 Business level strategy 7 3.1.1 Low-cost leadership 7 3.1.2 Focus 8 3.2 Corporate level strategy 8 3.2.1 Diversification 8 3.3 Evaluation of strategies 9 3.3.1 Consistency 9 3.3.2 Suitability 9 3.3.3 Feasibility 10 3.4 Recommended Strategies 10 4. Conclusion 10 5.
TIFFANY & CO. 1.0 Executive Summary 1 1.1 Objectives 1 1.2 Vision and Mission 1 2.0 Company Summary 2 2.1 Background 2 2.2 Company Locations and Facilities 3 3.0 Products and Services 3 3.1 Products Description 3 3.2 Competitive Comparison 4 3.3 Supply and Demand Details 5 3.4 Technology Needs 6 4.0 Market Analysis 6 4.1 Target Market 6 4.1.1 Target Market Segment Strategy 6 4.1.2 Market Needs 7 4.1.3 Market Trends 7 4.1.4 Market Growth 8 4.2 Industry Analysis 8 4.2.1 Industry Participants/Key Players 8 4.2.2 Main Competitors/Competitive Analysis 9 5.0 Strategy and Implementation Summary 10 5.1 Marketing Strategy 10 5.2 Pricing Strategy 10 5.3 Promotion Strategy 10 5.4 Distribution Patterns 11 5.5 Marketing Programs 11 5.6 Sales Strategy 12 5.7 Sales Forecast 13 5.8 Sales Programs 13 6.0 Web Plan Summary 14 6.1 Website Marketing Strategy 14 6.2 Development Requirements 14 7.0 Conclusion 15 8.0 List of reference 16 1.0 Executive Summary 1.1 Objectives Tiffany & Co. comprehends that our business activities influence the earth, its communities and resources. We will lead our industry constantly by carry on our business ethically and preserving our standards for quality, design and sustainability. We strive to protect the stockholders’ interest through responsible business decisions which reflect the incorruptness of the brand. And to improve the environmental performance of Tiffany & Co for our supply chain and jewelry industry. 1.2 Vision and Mission The mission of Tiffany & Co is to be the world’s most respected jewelry and to bring beauty into lives of customers.
Table of Contents Table of Contents 2 List of Figures 4 List of Tables 5 List of Abbreviations 6 1 INTRODUCTION 7 1.1 Phases of Life Cycle Analysis 1.2 LCA Application 2 PHASES OF LIFE CYCLE ANALYSIS 7 2.1 GOAL AND SCOPE DEFINITION 8 2.2 LIFE CYCLE INVENTORY ANALYSIS 9 2.3 LIFE CYCLE IMPACT ASSESSMENT 2.3.1 Mandatory and Optional Steps ISO 14040 2.3.2 Insight into the process of Classification and Characterization 2.3.3 The Process of Obtaining Indicator Results 2.3.4 Assessment Methods 2.3.4.1 ReCiPe Methodology 2.3.4.2 Ecological Scarcity Method 2006 2.4. INTERPRETATION 3 THE CASE STUDY 17 3.1 Scenerio investigation 18 3.2 Functional Unit 20 3.3 System Bondaries 21 3.4 LIFE CYCLE IMPACT ASSESSMENT 3.4.1 Result of the production of a cup of tea without preparation: Ecological Scarcity Method 3.4.2 Results of a cup of tea with regard to the ecological scarcity 2006 method (eco-points per 250ml of tea) 3.4.3 Results of a cup of tea with regard to the global Warming Potential 3.4.4 Results of the Comparison between a Cup of Tea And a Cup of Coffee with Regard to the Ecological Scarcity 2006 Method 3.4.5 Global Warming Potential - Comparison of a cup of black tea and a cup of black coffee 3.5 RECOMMENDATIONS MADE BY THE RESEARCHERS 4. CONCLUSIONS Bibliography 30 List of Figures Figure 1: Cost Benefit Graph 18 Figure 2: Factors Affecting Sample Size selection 20 Figure 3:Information Management Model 23 List of Tables Table 1:List of Research Methods Techniques 7 Table 2:Comparison Between Research Methods 11 Table 3: Milk's Survey Cost Estimation (First Option) 19 Table 4: Online Survey Cost Estimation ………………..19 List of Graphs Graph 1: Result of the production of a cup of tea without preparation:
15 2.2 Research Framework 16 3.0 Methodology 3.1 Research design 17 3.2 Qualitative Interview 18 3.3 Data Collection 19 3.3.1 Sample 19 3.3.2. Data Analysis 20 3.4 Unit Of Analysis 20 1.1 BACKGROUND OF THE STUDY Romance movies or romance-based movies