Subway Essay

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Subway’s Marketing Plan MKTG 4325 Eleshia Chenier Professor Swaidan Table of Contents 1.2 Letter of Recommendations……………………………………………………………………………………………………………..3 1.3 Executive Summary…………………………………………………………………………………………………………………………..4 1.4 Introduction, Background, Summary and Updates of the Case Study………………………………………………..5 1.4.1 Introduction………………………………………………………………………………………………………………………………5 1.4.2 Background……………………………………………………………………………………………………………………………….5 1.4.3 Summary of the Case………………………………………………………………………………………………………………..5 1.4.4 Update on Subway……………………………………………………………………………………………………………………5 2.1.1 Target Market Analysis………………………………………………………………………………………………………………….6 2.1.2 Primary Target Market…………………………………………………………………………………………………………….6 2.1.3 Primary Target Market Demographics……………………………………………………………………………………..6 2.1.4 Secondary Target Markets……………………………………………………………………………………………………….6 2.2 SWOT Analysis…………………………………………………………………………………………………………………………………6 2.2.1 Strengths…………………………………………………………………………………………………………………………….…..6 2.2.2 Weaknesses…………………………………………………………………………………………………………………………….7 2.2.3 Opportunities………………………………………………………………………………………………………………………….7 2.2.4 Threats……………………………………………………………………………………………………………………………………8 2.3 Competition Analysis………………………………………………………………………………………………………………………8 2.3.1 Primary Competitor………………………………………………………………………………………………………………..8 2.3.2 Secondary Competition……………………………………………………………………………………………………….….8 2.4 Keys to success…………………………………………………………………………………………………………………………….…9 2.5 Macro Environment Analysis……………………………………………………………………………………………………….…9 2.5.1 Economy………………………………………………………………………………………………………………………………...9 2.5.2 Culture…………………………………………………………………………………………………………………………………...9 2.5.3 Politics, Rules and

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