Health and Social A2 Edexel Unit 8: Promoting Health and Wellbeing

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| | | | Unit 8: Promoting Health and Well Being Contents Introduction - Page 3 to 4 AO1 – Page 5 to 7 AO2 – Page 8 to 11 AO3 – Page 12 AO4 – Page 13 to 15 Bibliography – Page 16 Appendix Introduction What is a health promotion campaign and why is it important? According to the World Health Organisation, Health promotion is the process of enabling people to increase control over and improve their health. Health promotion campaigns are designed with the purpose to positively affect the health behavior of individuals or a society. Health promotion is important as it can lead to individuals having a better quality life by improving their health and well-being. Health promotions can reduce premature deaths and it can also save the government, the National Health Service (NHS) and individuals money that would have been spent on avoidable medical treatment. There have been many different types of health promotion campaigns that target different topics and different target groups. Examples of different topics that health promotion campaigns have already targeted include; smoking, sexual health, food and nutrition, cancer and obesity. The first campaign that springs to my mind when thinking of obesity is ‘Change4Life’. Change4Life is a public health programme in England that began in 2009. It is run by the department of health and was the UK’s first national social marketing campaign to tackle the causes of obesity, It is still on-going today and it’s aim is to encourage people to play a part in improving the nation’s health and well-being by encouraging everyone to ‘eat well, move more and live longer’. Change4life originally targeted parents with children by using cartoon imagery and non-judgemental language to suggest easy diet and exercise swaps that would improve their health. It did this through television

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