Great Lakes Essay

291 Words2 Pages
Integrated Business Policy and Strategy / Professor Jim Smas Spring, 2012 Exam One Instructions: Go online to flashline website, and find the uploaded case on Great Lakes Chemical Corporation (GLCC). Review the case and then answer the following questions. Make sure your name is attached to the paper and that the paper is typed. You must answer each question separately, do not try to weave a story or continuous paper out of the questions. Hard copies only are to be submitted by Thursday’s class time. Electronic copies will not be accepted with the exception of your class mate deployed in the Middle East. 1. Consider the General environment for GLCC. Do a STEEP Analysis on the company (Social / Demographic, Technological, Economic, Environmental / Geographical, Political / Legal / Governmental.) 2. Using Porter’s Five Forces Model, analyze the lead additives industry in the US. Given this analysis, is this industry attractive or unattractive? 3. What are the core competencies for GLCC? 4. Do a SWOT Analysis for GLCC. Does GLCC have a sustainable competitive advantage in the additives industry? If so what is the source? Will their current business strategy prevent it from going forward? 5. Conduct a Value Chain Analysis for GLCC to identify value creating activities for GLCC. 6. After reading exhibit two regarding GLCC’s goals, mission, and values, do you believe that TEL is misaligned with GLCC’s statements? Why or why not? 7. Do a TOWS Analysis using the SWOT Analysis from Question 4. Identify possible strategies that GLCC could pursue. Prioritize them according their values statements. 8. Using your list from 7, consider Ellie Shannon’s options with regards to the TEL business. Discuss the pros and cons of each. What do recommend Elli and GLCC

More about Great Lakes Essay

Open Document