Porter Five Forces

1369 Words6 Pages
Explain how Porter’s five forces framework for industry analysis enables the attractiveness of an industry to be determined. Discuss the usefulness and limitations of the framework in helping managers formulate strategy. The principle question which will be explored throughout this analysis is how do Porter’s five forces framework determine the attractiveness of an industry. The limitations and usefulness of this approach will be examined and in order to investigate this issue there will be an explanation of what Porter’s five forces entail and how firms in the current dynamic market place can still benefit from this model. Additionally a closer inspection on the critique of his theory and a look at how his model can be complimentary to other strategic tools and as well as further developed in order for a firm to create a competitive strategy. The strategy in which a firm decides to adopt is important as it can help explain an individual firms success or failure in obtaining or sustaining competitive advantage. In Porter’s view an industries overall competitiveness and profitability are attributed to five different forces (Porter, 1979). These are (1) Competition in the Industry (2) Potential of New Entrants (3) Power of Suppliers (4) Power of Customers and (5) Threat of substitute powers. When looking at Porter’s five forces in relation to industry analysis, we see both the analysis of a tangible situation (customers, suppliers, and competitors) and on predictive developments (new entrants and substitutes) (Recklies, 2001). A change to any of these forces has the potential to affect the overall competitiveness of the market and change the attractiveness of the industry. Combined these forces can help determine the attractiveness of the industry with the ideal industry have low strengths for all five forces (Porter, 2008). By understanding the structure of the
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