Global Trend Analysis on Moto E

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MES003-Foundation Skills in Integrated product Development (FSIPD) Global Trend Analysis for Moto E Global issues are those that have worldwide significance. The usage of smartphones is increasing drastically day by day. Especially in last decade the usage of smartphones has been increased to a greater extent. Some of the changes are as follows. * Major advances in technology. * Multi-tasking capability. * Effective usage of internet. * Affordable price. These changes have resulted in elevated usage of Smartphones that has changed consumers. Global Competition is intense and has an impact on domestic Markets. The following issues have impact in designing and producing by an organization. * Social * Technical * Political * Economical * Environmental The above issues are explained in brief in the following sessions Social Trends: Demographic features: Moto E is popular phone among the youth and people who think smart phone is not affordable. Moto E is an entry-level device that is intended to compete against feature phones by providing a durable, low-cost device for first-time smartphone owners or budget-minded consumers, with a particular emphasis on emerging markets. Phone has become very popular in developing countries like India, China, and Brazil. Not only in emerging markets but it has also become popular in developed countries like America. Psychographic features: Psychographic comes into play to better analyse and classify target buyers.Actually moto e is a low end device and it replaces featured phones.It Mainly targets on youth,and people who cannot afford smartphone.Mainly Middle ages need good battery performance. Technological Trends: We know that, mobile phone market life is less than a month. Everyday many companies were introducing smartphones into the market. Moto e has got huge demand due to

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