Swot Analysis Of Microsoft Bus 365 Week 3

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Microsoft’s XBOX 365 Portable Gaming Device Marketing Plan Jason Hudson MKTG522 / Herbig 10/19/2012 1.0 Executive Summary Are you tired of playing “Angry Birds, Words with Friends, or Song Tune on your mobile phone…bored with your iPad? Are your kids fed up with beating Mario in races and his 3D worlds? Ever wanted to take the live-action first-person shooter, “Call of Duty” or “Madden” on the road and play against friends during a road trip or a long flight? Well guess what? Us…good folks here at Microsoft have been working day and night to on some monumental news!!! Microsoft’s ambitions have been nothing short of amazing and being a huge pioneer in the IT industry, dating back to its inception in the early 1980’s. Microsoft…show more content…
First and the volume of mobile phone owners is certainly greater than PC owners, as you know, the global number of mobile phone subscriptions topped 3 billion now. As a result, play board games are more popular than PC games, which mean an ad in mobile games will provide a better commercial than the effect of a PC game. * The low cost of mobile device games ties into another key advantage - the huge variation among mobile games. Since mobile games can be produced faster and cheaper than other video games, developers can take more of a risk in trying out new concepts or ideas. Developers don't stand to lose as much if an experimental game is unpopular. The result is remarkable creativity in mobile gaming. In addition, both large gaming corporations and tiny designer firms can compete in the same market. The low cost of production allows for further diversity in the gaming market, and further variation in mobile games as a…show more content…
* Pricing – this amount is based on competitors as well as per-product retail pricing. The PS Vita and 3DS are breaking this mold, however. PS Vita games will rival PS3 games in terms of graphics and complexity, which has sparked talk that they will be similarly priced -- around $60 USD. Figures have been floating around for the system's price, too: between $249 and $399 USD. (both models of the PS Vita have had their prices confirmed: $249 for the WiFi-only model, and $299 for the 3G = WiFi model). If you opt for a 3G model you may have to sign a multi-year contract with a hefty monthly fee. * Distribution – the distribution will be to all department retail stores and also includes all Game Stop video game stores in the country. As well as digital distribution of the actual games themselves, this will be a brand new feature which will allow a gamer to make online purchases once he/she is linked to wifi. This option will keep individuals from actually having to travel to a retail store, this enables the customer to be able to make a new purchase at their own convenience, whether at work, school or even on a road trip, without taking any breaks or making any stops in your

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