There is difficulty in determining forecast turning points that are, from increasing to decreasing sales. Opportunities and suggestions The opportunities that Kudler has in terms of technology include improved loyalty and profitability of customers, which results from various marketing strategies. Another opportunity for Kudler involves customer purchase behavior patterns. These patterns are recognized through the current system and would help Kudler refine its processes and offerings to best satisfy its valued customers. It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers.
Unit 1 - Marketing: A01 Task 1 - Marketing objectives Marketing objectives are important to all business in order to be successful. Business must know what the consumers need and they must ensure that the goods and services support the customer's needs. To attract customers to the business, quality products must be created and customers must be satisfied with the result. Marketing also if marketing is carried out successfully it will increase the profit of the business and make them more likely to become successful. There are marketing objectives in businesses that must be fulfilled in order to be successful: Discovering the needs of consumers to make sure that a quality product is produced means that the business must first find out what
BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
In order to do this the marketing department is proposing several events to lure more consumer/store interaction. It is hoped that the consumer will make the events part of the social networking and a source of referrals. The system for developing this strategy is still in development and further research is necessary. As research is ongoing, the competition will also be assessed. A competitive marketing intelligence analysis is necessary because much can be learned from the competition’s successes and failures.
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
These ideas need to improve to increase consumer satisfaction. Kudler addresses the product section of the marketing plan to increase sales. For example, Kudler plans to use a frequent purchasing program to notice which items sell most frequently. Kudler will also bring in useful information if the company later contacts the consumers who purchase these items to see if the product is satisfactory or what improvements need to occur to make the product more useful. Kudler may also discover what selections of items consumers want to see on the shelves through the use of this information.
Companies do this by gathering information about other similar companies, customers, and products. Competitive intelligence information is used in the decision making of managers and executives to support strategic decision making for the company. It is important for Kudler Fine Foods to know what their competitor is doing for several reasons. First, if their competitor is offering a promotion to the public that is attracting more business, then Kudler Fine Foods will want to offer something along the same lines so more business will sway in their direction. Second, although the company may feel that they offer the best product, if the public feels that the competitor is offering a better product, they may want to consider changing their supplier of certain food products.
Sometimes, the staff exchanges the product with a different size that is suitable for them and whether it makes them happy. In addition, Primark is an outstanding retail company, so the customers would want their staff to have good product knowledge, someone who knows the idea of what they customers like and don’t like. So therefore, it benefits the customer to trust the staff and they would have a good understanding with negotiating with the offers such as ‘sales reduction, which is quite useful in a business. How effective customer service benefits the organisation Great customer service makes your customer feel that you care about developing in long term relationship that means you are not only make more sales, however it does benefit the business in different ways , such as : Repeat
These buyers have a common need or want and can be satisfied through exchange relationships. 1.2. 2. Designing a Customer Driven Marketing Strategy: Two important questions must be answered for a winning marketing strategy: What customers will be served? (target market), How can these customers be served best?
Summarise what steps you will have to take to market your business. Marketing is the management process which identifies customer needs, anticipates their future needs and then goes about satisfying them profitably. Also marketing is really about getting the right product to the right people at the right price at the right time. This is important to my business because it is essential for me to get my marketing right. As a business having a right product means having something which will sell also having a competitive price for a product meaning not an overpriced