This is an extremely sensitive subject for the current female athletes and female sport fans. There is a famous saying that I have heard which states, “Sports are played by men and therefore viewed by men.” An article from Sports Digest goes into detail about the adversity women battle with and has faced in the sports world. The first major step taken in the right direction was the implementation of Title IX in 1972. This allowed the same equal participation opportunities for women. Since some women don’t play certain sports such as ice hockey, wrestling, football, boxing, rugby, etc it gives women an opportunity to participate in other different sports.
Even academic institutions are known for their sports. The problem, however, with the popularity of sports in society today, is that every individual is watching. Actions in sports, especially the negative ones, never go unnoticed. Presently there have been several incidents of discrimination and racism in professional sports. Most recognized, however, is racism against black people and Latinos?
In a society that knows that "sex sells", most fail to realize that there is a very strong connection between body-image and advertisement. Media has a huge influence on society today, especially on teens. Everyone has seen or heard of some type of advertisement promoting some type of beauty product, jewelry, or a new brand of clothing to say the least. Almost all of it is based on beauty “when media television, movies, magazines and advertising widely promotes this ideal, it becomes difficult to ignore.” The influence of the media on the proliferation of eating disorders cannot be refuted. From an early age we have been shown with images and messages that reinforce the idea that to be happy and successful we must be thin.
Many Americans are influenced to take a stand on controversial topics such as homosexual relationships, and the consistent but yet discreet degrading of women because of what they see in the media. The average American is constantly subjected to mass media influence. The media is a very powerful tool that contributes to sculpting the American society. Throughout traditional American culture, heterosexual relationships are what are accepted as the societal norm. It was not until the latter half of the 20th century that gays and lesbians started to assimilate into society.
As I read this article, sports have major impact on larger group of society and professional which in the long run it affects, every stage of life. The study of human sports goes back generation, even as late as the 19 century when the upper class society had more power of persuasion. (Young, 2010). Even as I look in history, there has always been a struggle with power, race, culture and money (Young, 2010).In this article it talk about how women went from voting to a major players in sports, when I was growing up in my early years, they did not have women sports as a weapon to make money or bride about in my small town, compare to this generation it is nationwide. This article let you know that a sport sociologist has a hard job to do and he has to cover the good aspect of the game as well as the bad (Young, 2010).
Media influence on Equality Even though many activities influence the way we view women and men, media is the most prominent and the most powerful factor influencing ideas/feelings about race and gender. People can spend more than half of their life occupied with radio, TH, newspapers, the Internet, and listening to personal music devices. Mass media and popular culture feeds people with a picture on how women and men are supposed to behave and be. This essay examines how the media and popular culture influence people’s perception on race and gender. Women have been progressing by receiving more rights to be equal.
I put it to you that athletes do have a high responsibility for their actions, both within their sport and in their wider life. No one lives in their own little world, what we do affects others. We all have responsibilities for our actions and the effect they have on others. However, athlete’s worlds are widely published and therefore, the effect their actions have on others are not limited to their immediate sphere. Everything they do is quickly & widely reported in the media which has become so powerful device for both increasing communication and ridicule.
In a highly competitive rapid paced society, the need for faster and more efficient technology is growing in higher demand every second. Social Media with its popularity growing exponentially, is the place now to put all your advertisements and branding with professional athletes. With technology growing at an exponential rate, our dependence on it grows more and more everyday. Social Media doesn’t in fact change the way athletes play the game, but instead it provides a promotional and branding aspect towards its millions of users on Social Media sites. Our everyday lives consist of an on the go type of living, from driving to and from work, taking the kids to athletic practice, and doing errands, constantly in and out of our car doing what has to be done.
Extreme sports are so often on television that it is impossible not to notice them. Many TV companies create a whole channel for them. Also, extreme sports appear in many commercials on TV because they usually look thrilling and this can attract people’s
Though our world seems to be improving in many other ways, it seems almost impossible to emancipate it from stereotypes. Today, the media is so powerful that it can make or break an image of a person and also can change the views of the audience about a how a ceartin gender is supposed to carry out their roles. The media almost always sterotypes men and women in magazines. In fashion magazines men are advertised as strong, masculine, tough, hard and independent while women are shown as fragile, soft, weak, and sexy. Magazines are full of images of women and girls who are typically white, desperately thin, and tailored to be the perfect woman by socities expectations.