sd HFT 3603 – Hospitality Law, Spring 2012 MOCK TRIAL – Mr. Chow (and his restaurants) vs. Philippe Chau (and his restaurants and partners) This case is based upon an actual incident, but is changed to simplify the facts and law for the purpose of our Mock Trial. The case is still under review by the courts. There is no right decision. Facts of the Case: Facts are presented by the attorneys during the Mock Trial. The case involves Philippe Chau, who was employed in Mr. Chow’s restaurants for 25 years, then left to open his own restaurants.
We have asked a question, received an answer, now we must implement the answer. The implementation of the answer and ensuing results will tell us if we asked the proper question. Understanding the marketing component “place” within catering services? Outlined in the aforementioned sections of the paper place identifies the location where a product is available for purchased or where services are performed. Place is also referred to as the distribution channel.
Now, marketers can detect and segment similar groups with the macro-social environment such as; culture, sub-culture and social class. All of these environments have an immense influence of consumer’s attitudes, emotions, behaviors, values and group beliefs. Many emotions are in place, so the consumers may act differently to the marketing strategies of Kudler Fine Foods. Being, said Kudler Fine Foods can concentrate on the correspondence and not finish the similarity to the collection of these populations. These differences assist in making the macro-social environment operative for market segmentation.
Dealing with political status is measured by decisions and impact on global affairs. Internal scanning deals with core strengths and characteristics of in the nation where business has established the plant. A company’s resources should be identified by managerial, capital, raw materials, and labor. Kudler Fine Foods internal scan should be recognized in dealing with organizationally, and operationally globally. (Pearson and Robinson, 2011).
The mission for Kudler Fine Foods is to provide its community with the finest selection of wines and fine food. This paper will justify the importance of marketing research for Kudlers marketing strategy to meets its promise and deliver the finest products available. It will also identify three areas where additional market research is needed [The passive voice is a form of "be" (is) and a participle (needed). Over-use of the passive voice can make paragraphs officious and tedious to read. Prefer the active voice.
Integrated Marketing Communications Plan An integrated marketing communications plan is useful for Kudler Foods because it will provide the company with a cost-effective way to address the needs of consumers and reduce the price of marketing. This plan provides a Kudler with a newly refined marketing plan that will help during the implementation of the before mentioned plan to suit the needs and wants of the current/future consumers. To develop an effective integrated marketing communications plan, I will define the strengths and weaknesses of the company based on the results of the existing consumer research and make suggestions on marketing strategies/tactics that will assist in improving the before-mentioned weaknesses. I
The advantages of Competitive Intelligence • Competitive Intelligence is an essential tool for an organization in order to formulate the strategies. • It is very useful for testing and validating the assumptions made by the company. • Competitive Intelligence also helps cover up the gaps where the company did not consider a pre assumptions. • It also helps to identify the threats and opportunities. Therefore in the context of the project Competitive Intelligence will help Kudler Fine Foods to identify the future happenings and to take preventive measures accordingly.
The product departmentalization strategy of the grocery stores works to streamline the operation of each gourmet specialty department. It allows the top managers of each area to monitor productivity and make strategic adjustments that are beneficial for that department. The key here is specialization. This is a small business that needs to be very specific in its administration and product availability. The key positions that support the functional organizational structure are the President, the Store Managers, the Director of Finance, the Director of Human Resources, and the Director of Store Operations.
Denny’s Discrimination Abstract Denny’s is a full service family restaurant chain which is operated over 1,500 restaurants in world. In this paper I will discuss a major class-action lawsuit that occurred. This paper will entail a time line of the events that led to these lawsuits as well as if these events on the time line indicate escalating conflict as illustrated by Parker’s triangle. It will also entail what actions could have been implemented to prevent these conflicts from escalating into costly lawsuits. Denny’s is a full service family restaurant chain which is operated over 1,500 restaurants in world.
In part one, he discusses ''Theoretical issues,'' and exams ground-breaking social theorist's Mark Weber and Karl Mannheim and shows how their extraordinary works contributed to the concept of McDonaldization. For Ritzer, Mannheim described the rational spare of society and his procedures of routine and settled procedures for dealing with problems or situations that can occur in orderly fashion. For Ritzer,