Case Study First in Show Pet Foods, Inc. First in Show Pet Foods, Inc. is taking new approach to quality dog food. They want to expand their company with their primary brand of dog food “ Show Circuit “ and create a new segment in the market introducing a new type of dog food. First in Show Pet Foods, plans on providing a frozen dog food. They took this idea and researched it to find if there is an opportunity to differentiate themselves from the existing types and brands of dog food currently on the market. Their promotional budget is approximately 500 to 800 thousand dollars.
First in Show Pet Foods, Inc.: Show Circuit August 5, 2012 Abstract First in Show Dog Foods, Inc is a well known dog food company to a more ritzy class of dogs, the show-kennel dogs. The food that is made for the show-kennel dogs gives them fine fur and texture since the meat and other ingredients are of top quality. First in Show decided to make it available to the public for customers to buy for their pet dogs. This paper will provide a case analysis beginning with what the company does along with their market structure, followed by their issues, problems with their marketing strategies (including competition), alternative solutions, and finally implementation of a good solution (matching between market position and promotional strategy). Case Background First in Show Pet Foods, Inc. is a major producer of dog food for show dog kennels in America.
Trade shows would be another outlet where I would go to show pet store owners about my dog food and all the benefits it offers. Finally, hiring a person or a small team to handle public relations for my dog food company would help to ensure quality in product and service for all my customers Like many dog food companies, I would use traditional advertising methods such as television, print ad and social media to gain some brand recognition amongst husky dog owners. I discussed an idea for a commercial I had in the Wiki page and that would be what I’d use for the TV and print ad. Two husky dogs are watching TV and see one of the same old dog food commercials where a dog is running through the wild terrain and a bowl of food magically appears at the end. A narrator would be talking in the background about how the food has been tested, is GMO free and made with organically sourced meat.
While Fritz invented the KONG, it was Joe Markham who saw the potential of this odd-looking toy. Markham refined the toy’s design, developed a proprietary, super-strong rubber formula and began production in 1976. ActiveDogToys.com is committed to bringing you the most unique, interactive and hard-to-find dog toys on the market. We are also committed to the quality of our products and only select dog products and dog toys to be in our exclusive lineup that meet our rigid quality and manufacturing guidelines. We select our dog products and dog toys based on their uniqueness, ruggedness, durability and safety.
SUMMARY AND RECOMMENDATIONS The Zenith Dog Food Inc. is faced with an opportunity of pursuing a marketing strategy specifically designed for their Show Circuit frozen dinner dog food brand, and directed towards the Boston market. This opportunity has been recently derived from the positive observations by the food brokers of a similar product being distributed in the southwest region of the United States. Furthermore, it has been estimated that the dog food market which is divided into 4 segments, can be quite profitable to a new product introduction, but it will primarily depends on its pricing strategy as well as the marketing approach that the product will follow. After calculating the possible alternatives of competitors pricing strategies that have been specified within the case, it was observed that the Bil Jac brand selling price strategy would bring Zenith Dog Food Inc. most unit contribution per each 15 ounce tub sold. Furthermore, by evaluating the markets 4 possible segments that could be targeted by the Zenith company, it had been recommended that the wet dog food category be explored as the target market due to its most profitable potential area.
[…] What are the economic, social and environmental effects of eating animals?” (Foer, pg 12) Before even giving the book a chance I anticipated it would be just another pro-vegetarian polemic that would use each of its 300 pages to shame my eating habits. However, Foer with literary aplomb explains that Eating Animals is not that book. Instead of trying to convert the non-believers, he uses his personal relationships and stories surrounding food as a framework for his research into the agricultural farming industry. I believe he does so quite successfully. Foer begins by challenging the reader to an interesting thought experiment.
ACE Day Reflection When I arrived at ACE Day I was intimidated by the professional setup for every company. I developed a plan of going to the companies I was least interested in to get a feel for the process. After speaking with Eddy Packing Company and Paramount Citrus I went to speak to the most interesting to me, The Maschoffs. I did background research on The Maschoffs beforehand so I would seem more professional in my first impression, and have some clue to what their business provided and consisted of. I researched that they were a large family-owned pork producer that works to feed over sixteen million consumers.
Journal of Business Case Studies – May 2008 Volume 4, Number 5 What A Dog Fight! TKO: Pets.com Erika Matulich, University of Tampa Karen Squires, University of Tampa ABSTRACT The case covers the startup of Pets.com, an online retailer of pet supplies. Pets.com made its entry into a heavily competitive but potentially lucrative market. Despite heavy capital funding and a number of high-profile strategic initiatives, the company closed its doors in November, 2000. The demise of Pets.com is considered to be one of the highest-profile dotcom failures.
In America we have child labor laws in place to ensure that employees under the age of 17 years old are not working too many hours in a row or in an overall week. Other countries may not follow the same regulations therefore the underage employees may be working harder than they should be. Another ethical issue that McDonald’s has faced is other countries not accepting them as a decent company. In Europe McDonald’s has come under ethical criticism due to the food health, supposed ill treatment of animals, the exploitation of children as employees, and destruction of rainforests. While some of this onslaught may come because they are the leading fast food organization in the world therefore they are coming under fire because of their size.
Fortunately for McDonalds, they are a big enough corporate themselves which enabled them to make this deal with Boston Market, whereas the other indirect competitors (local sub shops, Chinese restaurants, etc.) were not in a financial position to do so. So far, McDonalds has done a great job with the company and Boston Market stores are still functional and selling rotisserie chicken today. Backing up a little bit, in 1997 when the stock price had plunged more than 50% in three months, the company needed to make some serious changes. Stockholders were displeased because the financials and reported profits were misleading and losses were recorded on the books of the franchises “area developers” and not in the corporation’s statements.