Fast Food Restaurants Trans-Fat Fad Essay

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Case Study Overview A fad is defined as a “style that interests many people for a short period of time.” This case study takes an analytical approach to the trans fat fad that occurred in the early 2000s within the fast food industry. While some food fads, such as the Atkins Diet, promoted the overall reduction of carbohydrates in diets, the goal of the trans fat fad was not in reduction, but, rather, in the elimination of its use in all food preparation. In this case study we consider stakeholder expectations and management, the prevalent ethical views of corporations in their decision making processes, and factors influencing employee ethics all with respect to food fads in fast food restaurants. √ Symptoms and Evaluation of Key Factors • Ease of consumers to change their mind√ • Trends are fleeting√ • Companies struggle to deal with constant changes√ • Demands are not constant√ • Increase in research and availability of information about health risks associated with processed foods√ • Stricter regulations regarding food issues√ • Companies are not guaranteed to have consumer brand loyalty√ • Information is easily available and disseminated: internet, media, social media, etc. √ • Companies are reluctant to change and adapt due to high risk associated with failure √ • Companies defer crucial decisions regarding changing a whole line up due to high risk associated with failure √ Problem Statement Fast food restaurants have difficulty adapting quickly to fads driven by stakeholders. √ Analysis Fads are unstructured problems; a new or unusual circumstance “for which the information is ambiguous or incomplete” Fast food fads are ever changing and usually have limitations such as insufficient resources, differing and frequently changing perspectives that leave the problems unresolved. √The uncertainty produced by fads is a large factor

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