Explain How Augustus Gained and Maintained His Constitutional Position

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Initially, Augustus embarked on establishing his power through the dissemination of propaganda, promises and bribes, which enabled him to raise his own forces and ascertain public support. After the murder of Julius Caesar in 44BC, Augustus, as adopted son and heir, was thrust into the subsequent political and military upheaval. Though, as Holland commented, “For the moment, Caesar’s heir was merely a nuisance, not a factor of much influence upon the policy of Antonius and the Senate.” In order to demonstrate that he undertook his inheritance seriously, Augustus obediently fulfilled Caesar’s legacy by granting 300 sesterces (75 denarii) to each Roman citizen, a generous act which required 75 million sesterces (18,750,000 denarii). However, Antonius had rebuffed Augustus’ claims to inheritance, “answering him with excuses and delays.”(Grant). As a result, Augustus was forced to auction his inherited ¾ of Caesar’s estates, as well as his own property, an action which ensured Augustus greater popularity and odium to be thrown towards Antonius. Quickly realising the dominance Caesar’s memory retained over the populace, Augustus devoted himself to Caesarian propaganda through the finance of monuments, games and festivals, such as the ‘Ludi Victoriae Caesaris’ which honoured the late dictator’s memory. Once Augustus had guaranteed public support, he then turned to raising his own forces, “At my own expense, I raised an army, with which I successfully championed the liberty of the republic.” Through seducing them with promises of 500 denarii (more than twice the annual pay of a legionary) and appealing to their Caesarian loyalties, Augustus succeeded in raising an army, although illegal, from Caesar’s veterans and two of Antonius’ Macedonian legions. Backed by military support, Augustus was later able to exhort the role of consulship, twenty-three years before the minimum

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