According to the vision that has been set out in their report, the Coca Cola Company aims at build better environment, better quality of products and strong relationship with their partner. The main competitor of this company is Pepsi Company who offers similar drinks and prices to them. This company offers customers the wide range of products. However, Diet Coke will be chosen due to its benefits and popularity. A SWOT analysis, company objectives, target market, marketing mix, implementation and control will be given to give a clear perspective of Diet Coke’s marketing plan.
This information is valuable in enhancing your advertising to better reach your concentrate on group. Customer Fulfilment is a great technique which gets to present clients as well as potential buyers in your potential audiences. Assess do it again income to see if present clients are buying more of their products after Coca-Cola’s marketing have begun. Creating a positive marketing concept can also immediate present clients to feel a sense of guarantee in their company that can result
The purpose of promotion is to guide the viewer into purchasing a specific product or service within the market. The aim of promotion is so that consumers around the world are aware that there is a product being sold. The idea of a Coca Cola is to sell the most products they can in order to generate a vast amount of profit. Another purpose why coca cola uses promotion is to inflate their sales and to build awareness to the public which is therefore effective to reach a wide audience. In order to promote their product and create a relationship with their consumers coca cola launched a campaign by applying consumers names to their coca cola bottles , this was very effective the reason this being is because , it allowed the consumers to feel welcomed and also created a huge relationship between both the brand and the consumer.
Increase sales and market share by developing or acquiring new products to better serve the current product. Create new flavors of Coca-Cola. Appeal to customers’ desire for full taste, but less calories. 2. Market through horizontal diversification growth strategy.
One of the strength identified for PepsiCo is its franchise system (www.pepsico.com). A consistent brand and advertising campaign coupled with a consistent marketing strategy for promoting its brands is also a strength. PepsiCo further has a strong global presence as it sponsors major sporting events (www.pepsico.com). It also has a focus on one of the most important customer trends, i.e., customer satisfaction (Finch, 2012; Valentin, 2001). PepsiCo is ahead of some of its main
Pepsi has got its own organizational behavior such as organizational culture, motivation, ethics, pricing of products, management behavior, learning and development among others. The company’s mission is to be the leading consumer products company that is focused on convenience beverages and foods. The company also seeks to have healthy financial rewards to its investors and provide an opportunity for growth and enrichment for the workers, business partners and the communities where it operates. In everything that the company does, it strives for honesty, integrity and fairness (PepsiCo, 2011). This paper will discuss in depth, the organizational behavior of Pepsi Company, which has helped the company attain tremendous success in the competitive industry.
2.1 Vision "We are dedicated to upholding Red Bull standards, while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner. We create a culture where employees share best practices dedicated to coaching and developing our organisation as an employer of choice." Red Bull values its people as it provides a great place to work where people are inspired to be the best they can be. Its Portfolio is to bring to the world a quality beverage that anticipates and satisfies people's desires and needs. They aim to be productive by being a highly effective, fast-moving organization.
Apple recognised early advantages of globalisation and implemented various strategies to expand internationally which results in wide range of their stores all over the world now. Globalisation has allowed Apple to globally source materials and achieve cost advantages. By Apple knowing the influence of globalisation they have been able to respond good. Quality expectations are another influence that impacts on a business. Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers.
Coca Cola also owns and markets four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. The mission statement of Coca Cola projects states that the company strives to refresh the world, inspire moments of optimism and happiness, create value and make a difference. The business strives to refresh the world through its vision to achieve sustainable, quality growth by creating a great atmosphere for employees to work. Leaders also network customers and suppliers to create a valuable product by being an effective and fast paced organization in manufacturing products. Coca Cola believes that displaying a winning culture defines the
The diversification in distribution channels extends their products into bottle sale, which makes company continuous to grow in new area. The diversification also leverages competencies. For example, they can sell their diversified products in their global coffee houses. The great brand image and customer service would be helpful for those new products’ sale. 3) Where do you think Starbucks should draw boundaries on what business to compete in?