Environmental Factors Essay

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Environmental Factors Introduction Environmental factors can play an important role in a company’s marketing plan. Environmental factors include: physical, cultural, demographics, economic, political, regulatory, or technological environment that could have an effect on the survival, growth, and operation of an organization (Business Dictionary, 2011). In this paper, the author will give a brief history of an organization that she is familiar with and provide information regarding the environmental factors that affect global and domestic marketing decisions. PepsiCo PepsiCo is a large company that conducts both domestic and global marketing. PepsiCo produces: Pepsi, Quaker Oats, Lays chips, Gatorade, and Tropicana orange juice. PepsiCo was founded in 1965 when Pepsi- Cola and Frito – Lay merged. In 1998, Tropicana joined the company and then in 2001, PepsiCo merged with the Quaker Oats company. This made PepsiCo the world’s fifth largest food and beverage company (PepsiCo, 2011). Global Economic Independence, Trade Practice and Agreements PepsiCo global marketing decisions are affected by this global economic interdependence, trade practices and agreements. Because of global economic independence, PepsiCo is able in establish its successful presence in internal countries. PepsiCo is able to establishing its successful presence in internal countries. The economic interdependence allows the company to make decisions that are important for the company to succeed effectively. In today’s world, companies are developing their own trade practices and agreements to increase the sale and build a positive relationship with the clients and buyers (PepsiCo, 2011). This important in the company’s marketing decisions because it allows the PepsiCo to be better serve a diverse domestic and global markets. Demographics and Physical Infrastructure Demographics and

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