Experience an increase in new customers who are turned into long-term customers. 4. Realize a growth strategy of one store per year. Marketing Strategy The goal of the marketing strategy will be to raise awareness levels regarding Kona-Q and the offerings and value. The message will be that Kona-Q is a convenient, healthy fast-casual alternative restaurant.
We must also expand sales to our newer customers by utilizing public relations activities, trade shows, brand development, and sales force promotions. These changes and implementing our recipes to reach our goals will help us reach our goals on a steadier track. Sixty percent of our incremental sales will come from our existing customers by the end of the year. We must take a consultative sales approach to understand the current needs of our customers and anticipate their future needs as well to satisfy and keep our existing customers. The other forty percent of our sales will come through new customers, therefore we must reach these new customer through trade shows and leverage market research reports.
They will able be given the opportunity to compare prices, read product reviews and view brand offers on social media like Facebook. This give of service will allow Tesco’s customers to walk away satisfied with what they have purchased. This would fit into the objective Productivity improvements and new technology because they will be using a new technology scheme to be able to send these recommendations to their customer whist in store. They will also be using new technology by adding in the Wi-Fi system. If it proves a success this could be a major new addition for
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Kudler Fine Foods Frequent Shopper Program Team E Gio Smith University of Phoenix Management Information Systems CIS 205 Sue Julin July 7, 2011 Kudler Fine Foods Frequent Shopper Program Abstract Kudler Fine Foods has identified the need to track the purchases of customers. To do this they are preparing to launch a Frequent Shopper Program. This program will award points to customers to redeem for gifts and other services. To accomplish this, it is crucial to understand the history and make up of Kudler Fine Foods. The background of the company will reveal that they have experienced significant growth and are in need of expanding services.
We aim to create substantial interest, leading increased membership. This provides opportunities for sustainable growth and income. Using a profile positioning strategy to promote our campaign and the facilities to the local community we can develop commitment and encourage relationships to grow (A similar analogy would be that of a Health Club offering one month free to entice new visitors, a medium term sponsored membership to promote continuation and the consequential long-term membership of those ‘bitten’.) This method, despite any churn, will always provide sustainable growth and maximise interest and peripheral participation. Our strategy incorporates a range of tools and media using a funnelling approach (Carlsberg 2007) to gain visibility, develop relationships, building awareness through sponsorship, events, promotions etc and increased brand loyalty and pride.
Week 5 - Service Request SR-kf-013 – Final Draft BSA/375 - Fundamentals of Business Systems May 14, 2014 Carlos Perales, MSCIS Scope and Goals Kudler Fine Foods proposed that they would like to implement a frequent shopper program for their customers to increase loyalty and to give the incentive to increase revenue. Customers will be awarded loyalty points for all their major purchases and specific goods so that they can redeem these loyalty points for high value incentives. The overall goal is to keep customers in the store longer in order to increase sales and with that Kudler Fine Foods would like to increase the frequency that customers shop at their store. Kudler Fine Foods plans to set the program up so that customers can
Project 1: Marketing Plan for a Service-Based Company Sean Van Poppel MKTG 340 July 16, 2014 1.0 Introduction 1.1 Service Industry Fitness has risen and grown much popularity within the past couple of years. With its growth throughout the country, there is an industry that is taking off. This industry is Personal Training. Personal trainers are people who guide you both in work out programs and dietary programs. These programs are fit to one person specifically allowing it to better fit a person’s wants and/or needs and receive faster and better results.
[Company logo] Company Name Here United Way Campaign Strategy & Communications Plan BACKGROUND Provide some details on your campaign history How many years has your workplace been hosting a Campaign Key elements to your success Total raised overall and/or for last campaign Why your company values the work United Way does in the community GOALS AND OBJECTIVES What are your goals for the upcoming campaign? Examples: Increase participation to 80% (15% increase from previous campaign) Increase total dollars raised to maximize Corporate Match Showcase your presence and commitment to your community Encourage employees to become more educated about community issues Encourage new demographics to participate (ie: new hires,
In “Kid Kustomers” a selection from Eric Schlosser’s best-selling book, Fast Food Nation, he explains the increase in children’s advertising and states that advertising aimed at small children attempts “to increase not just current, but also future, consumption.” Throughout this text Schlosser gives many examples of how children’s advertising is effective and why it began. The reasoning behind this new increase in advertising aimed at children is because all of the companies noticed the potential amount of profit they could make off of this change. Adding children to their advertising aim was supported by companies because they want to create lifelong relationships with their customers, put pressure on future consumption of their product early,