United Way: Campaign Strategy And Communication Plan

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[Company logo] Company Name Here United Way Campaign Strategy & Communications Plan BACKGROUND Provide some details on your campaign history  How many years has your workplace been hosting a Campaign  Key elements to your success  Total raised overall and/or for last campaign  Why your company values the work United Way does in the community GOALS AND OBJECTIVES What are your goals for the upcoming campaign? Examples:  Increase participation to 80% (15% increase from previous campaign)  Increase total dollars raised to maximize Corporate Match  Showcase your presence and commitment to your community  Encourage employees to become more educated about community issues  Encourage new demographics to participate (ie: new hires,…show more content…
~H.E. Luccock ” Calendar of Events Event Canvasser Training United Way Campaign Kickoff Workplace Kickoff Event Special Event Special Event Impact Speaker / Lunch & Learn Days of Caring Poverty Simulation Workplace Wrap-Up Event Date August September 5 Description Book with United Way TACTICS The campaign strategy will be executed by following the timeline below: Example of Best Practices Date March Attend ECC Feedback Session Confirm campaign dates Review past results & develop your 2013 plan Liaise with management on gaining support Recruit internal speakers ECC / CI / Committee Committee / United Way Committee / United Way ECC or Exec Sponsor Committee ECC & United Way ECC ECC Not started Not started Not started Not started Not started Not started Not started Not started Not started Please ensure you have enough volunteers recruited to fill the volunteer opportunity before booking your Days of Caring Complete Activity Action Owner Status Notes April Strategic Planning Sessions between company and United Way Form Committee & sub-committee members Regular monthly committee meetings begin…show more content…
What strategies were successful / unsuccessful? OPPORTUNITIES

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