Buyer Power Market size Size and value of each order Differences between competitors Price sensitivity Ability to substitute Cost of changing Buyer Power Market size Size and value of each order Differences between competitors Price sensitivity Ability to substitute Cost of changing Competitive Rivalry: Many competitors? Differences in the quality of competition? Switching costs for customers? Can you ensure customer loyalty? Cost of leaving the market?
2. What risks are associated with switching to Saxton? Do the cost savings outweigh the risks? 3. What other options would you consider?
Therefore, the marketer cannot design a marketing strategy, and then set the price. They have to do the opposite and test consumers to see how much they would be willing to pay for the product, and then develop the marketing strategy. Now for cost-based pricing it is a little different. In cost-based pricing company’s set their prices based on the costs of production, distribution, and the percentage of profit desired. There are two primary cost categories that affect the cost-based price.
Where are they? Why do they buy? What are their motivators/inhibitors? What purchasing cycle do they follow etc? 1.4.
What are the economics of the channel selection decision for I-R's salesforce and for I-R's distributors? 5. What channel selection decision would you reco mmend? Why? What are the risks associated with following your
How would you evaluate a supplier’s performance during purchasing? 4. How to make a decision about switching suppliers? 5. To what extent prices could be negotiated following the auction 6.
Assess various alternatives at this stage of Coleco’s difficulties. What sort of refinancing plan would alleviate Coleco’s financial difficulties? 4.
Appendix 1: Assessment Task 1 submission form Student name | Susan Adams | Meeting name: | Weekly Toolbox meeting | Meeting purpose: | OH&S / Project Updates / Safety revision - electric tools. | Participants Participant name | Reason for participation | Bob Brown | Director | Ros Brown | Director | Dave Brown | Director | Sue Adams | Staff | Steve Wallace | Staff | Gary Devan | Staff | Paul Ramos | Staff | Pete Kalos | Staff | John Peltaros | Staff | Kylie Gillette | Staff | Meeting format Informal meeting.This is a regular staff meeting conducted at the end of the working week to discuss project progress, OH&S issues and staff training sessions. | What format have you chosen for this meeting and why? Invitation What format did you use for your invitation and why did you choose this format? Hard copy notification – staff notice board & pigeon holes.
What value does Arrow add to its suppliers..? What value does it provide its customers..? You must consider here what Arrow sells to whom and where it makes money. 4. How would the Express Parts proposal affect Arrow’s business model, its selling effort, and its profitability..?
INSTRUCTION: Answer the question given. Note: The continuous assessment for this subject is the Marketing Plan Report on small company of each student’s choice. The report is broken into two (2) assignments i.e. Assignment 1 (30%) and Assignment 2 (30%). Below is the first part of your Marketing Plan Report: QUESTION 1 You have to submit the first part of your Marketing Plan Report that covers among other things: 1.