SWOT Analysis Strengths The internal assessment of an organization begins by identifying the company’s strengths. A company has a competitive advantage over rivals when it is able to implement value-creating strategies using its own resources, capabilities, and core competencies. Ralph Lauren has successfully aligned their core competencies in order to meet demands from their customers and maintain a sustainable competitive advantage over competitors. Distinct Image and High Brand Recognition: Ralph Lauren is one of the most recognized brands in the world due to its premium product lines. With such recognition, Ralph Lauren has been able to expand its product offerings from not only men and women’s apparel, but also into jewelry, fragrances, and home furnishings.
Case Study 3: Crocs 1. What are Croc’s core competencies? Croc’s core competencies start with its highly flexible supply chain and the ability to fulfill new orders quickly, responding to increases in customer demand as it occurs. This would include them nearing vertical integration, owning a good portion of their own supply chain, with the flexibility and ability to meet small or large customized orders to a large or small volume customer. This is their primary core competency because it is revolutionary inside the footwear industry, and is not easy for their competitors to imitate.
CVS Caremark is designing a global expansion strategy to target areas that are profitable and promising demographically. CVS Caremark will select United Kingdom as a country to enter and establish a solid relationship. Background of company and of country CVS Pharmacy was established over 40 years ago in 1963 in Lowell, Massachusetts by Sid Goldstein, Stanley Goldstein and Ralph Hoagland and originally sold health and beauty products. The corporation headquarters is currently in Woonsocket, Rhode Island and employs over 200,000 as of December 2012. In the last 40 years CVS has experienced tremendous growth.
1. Introduction 1) IKEA Global IKEA is the world’s biggest and most globally diversified furniture retailer, present in 39 countries through 316 stores (Euromonitor International 2011). It utilizes price leadership as its main growth strategy in developed countries, providing exceptional value for money through its offerings of an immensely wide range of original and quality furniture and home accessories. IKEA executes this strategic position through a combination of global sourcing and efficient production, coupled with savings on labor costs through its DIY (do it yourself) and home assembly concept. [pic] source: Euromonitor International 2011 Being present in 39 countries and counting, IKEA capitalizes on its Swedish and Scandinavian roots in its continued global expansion.
Identify the situation that this business is facing ReignCom has experienced great success abroad in other countries, but they now want to increase their presence in China, which is experiencing a boom in the MP3P market. The challenge is they need to decide if they want to build their own plant and market their MP3P under their own brand or outsource it to an existing/new partner or give other companies the license to use their brand. The CEO, Moon wants to create the most efficient supply chain that will be beneficial to his company. Consider and evaluate how this business should manage their supply chain in the future. As part of your analysis, answer these questions: o Can the old strategy continue to work in the future?
Hershey is also known for its focus on its employees and promoting a positive workplace environment as well as supporting its local communities. This new 700,000 square foot Hershey confectionery manufacturing plant in Johor, Malaysia, will meet the growing consumer demand for its products in the company’s fastest-growing region. Malaysia plant will be the second-largest factory in Hershey’s global manufacturing network. The plant will feature high-tech manufacturing equipment, which will give new employees an opportunity to learn to work with the latest manufacturing technology. That will include innovations in automated candy-making technology, including proprietary equipment and systems developed to Hershey’s specifications.
SWOT Analysis Strengths: New Balance offers a wide array of performance shoes, apparel, and accessories that offer great style, support, and function for consumers. In addition to product differentiation, New Balance has strong brand recognition in due to their sustained history of success under the Davises in their industry. New Balance has numerous strong operational partnerships with retail stores as well as online stores that allow them to distribute there products effectively. Finally with the adoption of NB2E program, New Balance has been able to enhance their manufacturing process as well as effectively get products to their consumers in more timely and efficient manner. Weaknesses: Although New Balance does service many international markets they lag behind most of their competitors in international sales.
By 1938, the company had manufactured their first running shoes. Since then New Balance has been responsible for many innovations in shoe design and have become one of the top selling athletic shoe brands in the United States. (New Balance.Com) Current chair Jim Davis purchased the company in 1972 and has more than tripled the company’s shoe sales and workforce. He has focused New Balance’s strategy on issues such as, local production, environmental sustainability, and producing high quality athletic shoes and athletic apparel. Under his leadership, New Balance has prospered even in the
• Certificate in Personnel Practice Assignment 1 CPP Unit 1 -HUMAN RESOURCE PLAN AND ORGANISATIONAL CONTEXT 2008-2009 XXXXXXXX Introduction to Company X Company X has long been established as the leading UK specialised multiple retailer of fashionable branded and own brand sports and casual wear, principally through the growth of its main retail fascia, Company X. The group now has over 400 stores covering both Sports and branded fashion but it all started when Company X was founded in 1981 with one shop in the North of England. Maximum advantage was being taken from the growth in sales of international sports brands such as Adidas, Nike, Reebok and Puma and the trend to wear sportswear more and more in everyday life rather than largely on sports fields. Additionally, COMPANY X had already developed its reputation as the most innovative visual merchandiser of sportswear with the best and most exclusive and stylish ranges. The business continued to grow organically until 2002 when it acquired nearly 200 further stores with the acquisition of Business A from the business B Group.
Mattel’s China Experience: A Crisis in Toyland Case Study Analysis Introduction Mattel is a company that has been around for decades and has long relied on its brand name to sell toys. It leveraged the post World War Two economic boom to become a giant in the toy industry. The rise to the top of the industry included many management changes and controversy along the way. Having a positive public image and portraying characteristics such as caring about the safety and quality of their products has been the cornerstone of their success. Being able to acquire and maintain partnerships in the entertainment industry to market products, as well as solidify product image has also been a large part of the success for Mattel.