New Balance Minimus Product Analysis

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New Balance Minimus Product Analysis New Balance carries an extensive line of shoes and apparel that fits the needs of men, women and children. The Minimus line has everything from shoes that are made for walking, running, cross training to hiking and the classic shoes. These shoes are made with a lower heel and toe height that encourages a more natural foot position. This line of shoes was designed to maximize the closer to barefoot feel. This includes a wider toe box that allows the foot to expand naturally and is 50% lighter than the traditional lightweight shoes. New Balance devotes itself to providing a high quality shoe at affordable prices to meet the demands and needs to all its customers. The shoes are made so that the consumer will get the most of out the shoe for long time and still provide a level of comfort and stability. The Minimus shoe is a new product. It has just now come on the market within the past few days. They are in. The company was started in 1906 by William Riley a businessperson who saw a need to create comfortable shoes for factory and farm workers that would prevent many foot problems common to people who worked on their feet all the time. In 1908, Riley patented the arch support technology that has characterized all New Balance athletic shoes. By 1938, the company had manufactured their first running shoes. Since then New Balance has been responsible for many innovations in shoe design and have become one of the top selling athletic shoe brands in the United States. (New Balance.Com) Current chair Jim Davis purchased the company in 1972 and has more than tripled the company’s shoe sales and workforce. He has focused New Balance’s strategy on issues such as, local production, environmental sustainability, and producing high quality athletic shoes and athletic apparel. Under his leadership, New Balance has prospered even in the

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