Reigncom Essay

519 Words3 Pages
Identify the situation that this business is facing ReignCom has experienced great success abroad in other countries, but they now want to increase their presence in China, which is experiencing a boom in the MP3P market. The challenge is they need to decide if they want to build their own plant and market their MP3P under their own brand or outsource it to an existing/new partner or give other companies the license to use their brand. The CEO, Moon wants to create the most efficient supply chain that will be beneficial to his company. Consider and evaluate how this business should manage their supply chain in the future. As part of your analysis, answer these questions: o Can the old strategy continue to work in the future? o How should they cope with the challenges in China? ReignCom’s current strategy will not work for the future because their outsourced partner will not have the capacity to handle the demand for the MP3P market. They continue to pay high tariffs because they do not own a plant in China and there is always a threat of losing control and bargaining power with the outsourced company. The one way ReignCom’s current strategy could work is if the found another valuable outsourced company that provided the same terms they have with AV Chaseway, this way of doing business has been very successful for them so why change what’s working. Construct a final decision (proposal) utilizing elements of supply chain management and business strategy. Comment on the strengths and weaknesses of your decision and the probability of success My proposal to Mr. Moon would be to build a plant in China for ReignCom. The strength of my decision is ReignCom’s has hired the most talented engineers in the industry and they have been in charge of controlling their entire production line at AV Chaseway so they know how to operate a facility and run an efficient
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