Dynamic Metaphor Analysis

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The present paper seeks to apply an idea of dynamic metaphor presented in Mueller and Schmidt 2015 on the example of a movie entitled “The Imaginarium of Doctor Parnassus” from 2009. The Muller’s cognitive-linguistic approach enriches the traditional linguistic definition of metaphor, which although applied in many of research studies did not account the multimodal dimensions when comes to understanding and experiencing a metaphor. The English Oxford Dictionaries (https://en.oxforddictionaries.com, access on 06.03.2018 9.38 p.m.) informs that metaphor is “a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable; a thing regarded as representative or symbolic of something else”.…show more content…
e. Pragglejaz Group 2007; including a variant of MIP formulated by a group of scholars at VU University Amsterdam, Steen at al, 2010; or Cameron and Malsen 2010) and forget at the same time about the multimodal context allowing the deep understanding of the situation. A dynamic view on a cinematic metaphor suggested by Müller and Schmitt makes therefore a new perspective with regard to definition of metaphor and language possible. Müller and Schmitt advocate an attitude to an audio-visual metaphor as to be a part of our conceptual system and to be grounded in “affective experiences evoked by the moving nature of audio-visual images” (Müller and Schmitt 2015, p. 312-313). In this term understanding of a dynamic metaphor is suggested to be a flow of experience, which appears in a spectator firstly as immediate affection through the dynamic orchestration and secondly as temporally organised form of movement experience connected with activation of metaphoricity (Kapppelhoff 2004, after Müller and Schmitt…show more content…
On the contrary, they unfold in all kinds of multimodal forms of discourse. A dynamic view on metaphor assumes that “establishing, creating and finding metaphors is regarded as a process in which one domain of experiences is seen and felt in terms of another domain of experiences” (Mueller and Schmidt 2015, p. 313). The dynamic view inherently addresses the multimodal nature of metaphoric meaning making in communication as it involves an actual experiencing of metaphoricity and not only a potential emergence of discourse metaphor. This study therefore differs from the idea of collecting potential metaphoric verbal articulations (compare f.eg. Cameron and Malsen 2010) and claims that activated metaphoricity appears in a communicative effort (Mueller and Tag 2010). A communicative situation targets multimodal approach including audio-visual formats, gestures and verbal metaphors as well. Metaphoric meaning making can occur in multitude ways and the dynamic view proposed by Mueller extend the scope of metaphor from the realm of language to a realm in which multiple modalities
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