Dove Real Beauty

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Dove Real Beauty Nikki Henderson MKT/421 February 11, 2013 Instructor: Phillip Spivey Dove Real Beauty Envision a world where beauty is a basis of self-confidence and optimism instead of apprehension and disquiet. So many women are fixated on their appearance and almost all of them have something they dislike about their body. Whether that dissatisfaction is with a chubby tummy, crow's feet, acne scars, hair that is too curly or not curly enough, or even a spot of cellulite, often times the imperfection, or perceived imperfection, is blown way out of proportion (Fox, 1997). The imaginary faults are time and again overstated in their own minds and are repeatedly perpetuated by the media (Fox, 1997). Friends and family may see someone that is perfectly normal, beautiful even, but as far that individual woman is concerned, the image of beauty the world proliferates has become restrictive and unachievable (Fox, 1997). Women these days simply cannot see or appreciate their own beauty because they do not look the models they see on billboards and on t.v. Because women are criticized on their appearance more than men and standards of female beauty are substantially higher and more uncompromising, women are much more self-critical than men (The Dove Campaign for Real Beauty, n.d.). Women are repeatedly assailed with images of the ultimate face and figure on TV, magazines, and billboards that make extraordinary good looks seem common and anything short of perfection seem strange and ugly (The Dove Campaign for Real Beauty, n.d.). It has been estimated that young women now see more images of exceptionally beautiful women in one day than their mothers saw throughout their entire childhood (The Dove Campaign for Real Beauty, n.d.). “Up to 70 percent of girls say they would take a pill to lose five pounds; with males, it's maybe 15 percent. And puberty moves young
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