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Discursive Analysis, Discourse And Signification

  • Submitted by: kaitzuu
  • on February 17, 2012
  • Category: English
  • Length: 1,633 words

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Below is a free excerpt of "Discursive Analysis, Discourse And Signification" from Anti Essays, your source for free research papers, essays, and term paper examples.

Mustakoski 1

Kai Mustakoski

Philip Clover

Culture and Representation

22 Oct. 2010

Discursive Analysis, Discourse and Signification:

an Analysis of a Piece of Visual Culture

“Proceeding to a conclusion through reason rather than intuition.” is the definition for the  

word Discursive; The word originated from Latin and subsequently from the word in Middle

English, discours, meaning process of reasoning ( Dictionary ). In this paper I am going to explain

the concept of discourse and signification in the context of the book: Representation: Cultural

Representations and Signifying Practices. I am going to do this by analysing a picture of my own

choosing: The picture (see appendix) is an add for the TV channel Russia Today. First I am going to

dissect the picture on the level of denotation and then moving on to the signification, discourse and

Discursive analysis.

The picture under scrutiny was among of five Russia Today's adds displayed in United

Kingdom and in the US; these adds were initially banned in the United States and were later on

displayed only in censored versions in the US airports on December 2009 and January 2010 (Russia

Today). The picture I chose to dissect and make an analysis of displays a US soldier, yelling and

looking provocative while keeping a US marine rifle in his hand, overlapping with a picture of so

called presumed stereotypical image of a Islamic “terrorist” wearing a scarf (that only reveal his

eyes) and holding a bazooka on his shoulder. The original adds contains a text “Is terror only

inflicted by terrorists”; I am not going to concentrate on the text but the two overlapping images and

their denotations and what they signify and how discursive analysis works in this quite provocative


In this paragraph I am going to discuss and dissect the picture in the level of denotations

Mustakoski 2

and connotation.   The picture displays an...

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