Demand Conditions of Tata Motors

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Required for your Tata Motors to efficiency coordinate a globally dispersed production system Demand Conditions of Tata Motors Unlike some Motor Company, Tata Motors have not developed the competency of localization of products and services as per local demands. In India, they have decades of experience in developing products against local demands and hence are very successful. The government machinery of India has already helped them to stretch their legs beyond the country limits (like the legal and statutory framework of India has allowed them to acquire British companies and launch Nano worldwide through Geneva).But they have not mastered the art of localization of products as per the regional demands in countries of their operations. Example, they failed in City Rover miserably because they tried to push cars fit for Indian conditions into Europe which is considered as a blunder today. Hence, overall it will take a long time for them to establish global branding. [Brown, Robin. 2009; Fogarty, Justin.2009] Internal Business Process: • Tata needs improve the Supply Chain by using global suppliers for global markets. Also get the best out of Jaguar and Land Rover. To enhance the customer delivery and support processes specifically to meet the commitments of Tata Nano. Financial: • They must improve financial performance in coming years and improve cash flow in coming years to ensure positive present value of cash flow even at high discount rates. To re-pay principal components of debts as fast as possible and consistently pay dividends to investors to improve market capitalization on NYSE and establish as a powerful global player. Customer: • Tata must continue to provide high quality products to customers with localized customizations. They must develop Tata Nano to meet global standards etc. Also develop new small car markets in developed as well as

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