Delta Computers Essay

1316 Words6 Pages
DELTA COMPUTERS CASE STUDY MANAGEMENT PRINCIPLES Table of Contents I. SYNOPSIS 1 II. POINT OF VIEW 1 III. STATEMENT OF PROBLEM 1 IV. OBJECTIVES 1 V. AREAS OF CONSIDERATION 1 VI. THEORETICAL FRAMEWORK 2 VII. ALTERNATIVE COURSE OF ACTION 3 VIII. RECOMMENDATION 4 IX. IMPLEMENTATION OF PLAN 4 X. LEARNING POINTS 5 APPENDIX i OLD PROCESS i NEW PROCESS ii I. SYNOPSIS Delta Computers, a computer product developer, manufacturer and retailer is experiencing a decline in market share from 18 percent to 6 percent as of today. One of the four firm’s division president, George Clinton is having concern regarding some performance indicators and thinks that the decline is caused by the informal approach in product development. He asked Donna Dole, one of the firm’s managers to write a brief description of the process they go through on product development. So they have something they can use in examining or changing the way they plan. II. POINT OF VIEW Donna Dole, manager of Delta Computers III. STATEMENT OF PROBLEM The firm is experiencing a decline of market share from 18% to 6% and might be caused by the informal approach in product development. What will they need to change in their product development strategy to speed up the time to market their product and improve after sales support? IV. OBJECTIVES 1. To create a better and faster approach in developing a new product. 2. To improve after sales support of their products. 3. To increase the company’s market share. V. AREAS OF CONSIDERATION SWOT ANALYSIS STRENGTHS WEAKNESSES - Everyone has the opportunity to create idea for development - Engineers and programmers beliefs are aligned to the company’s values and practices. - The firm is a major competitor in the market - A President who can recognize problem and opportunity and is open to change - A manager who is

More about Delta Computers Essay

Open Document