D1 - Evaluate the links between an organisation's characteristics and its success in gaining competitive advantage and achieving its aims. British Airways is based in London with a significant presence at Heathrow, Gatwick and London City. It is one of the world's leading global premium airlines and has grown considerably over the years. They have achieved this by gaining competitive advantage over their rivals such as Virgin Atlantic. They are a Public Limited Company (PLC) and have limited liability.
This will achieve the goals of the company by increasing occupancy rates and business travellers. The constraints placed on the company will be achieved. Return on Investment is greater than 15% and operating profit % of revenue will be greater than 11%. GR has a good reputation and skilled management team which will make this a smooth transition. The current locations are great to make this move as they reside by the airport and will target the business travellers.
Virgin group remains to be a big brand through its strong organisational structure, customer satisfaction, and employee satisfaction among others. Table of contents 4 Introduction 5 A brief History of Virgin Atlantic Airlines 5 Strategy in action 6 Virgin Atlantic airlines business strategies 6 Improving Brand value 7 Marketing strategy 7 Airline Alliances strategy 9 Airline partnerships strategy 9 Innovation and creativity in service delivery (The Branson Factor) 10 Selling strategy 11 Virgin Atlantic Airline organisational structure 11 The functional structure 12 Managing strategic change 12 Introduction Virgin Atlantic group is based in London and owned by Sir. Branson whose owns (51%) of the total shares as the Singapore Airlines owns (49%) of the shares. It has its headquarters in Crawley and West Sussex in England. Virgin’s highest business profile has been boosted by its big stake in the airlines.
Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12). In order to promote efficient service to customers, they introduce speed boarding that gives passenger’s greater choice over their seat arrangements. Furthermore, the volumes of passenger’s turnover have increased their financial performance to ‘£317 million’ (p.9) profit before tax and after tax of ‘£255 million’ (p.19). Their annual report can be assess at http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf and http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf a. Table: The vocabulary of strategy in Easy jet airline (2012 annual report) Term Definition Example (including why chosen and evidence Mission Overriding purpose in line with values or expectations of stakeholders Their mission statement is to ‘leverage cost advantage, leading market position, and brand to deliver point-to-point low fares with operational
Moreover, no gain or loss is recognized to a corporation upon the receipt of money or other property in exchange for the stock of such corporation. The purpose of this is to encourage investors to contribute to corporations. Question 14:20 - What tax years are available to corporations? How do the options differ from other forms of business organizations? Corporations can choose either calendar year or fiscal year.
M1 Tess Ryan 40046771 Melissa Bridge Introduction: Virgin Atlantic is vertically integrated is organised as a business by having higy quality leadership as customers are central to their success. Within Virgin Atlantic, they have long haul pilots, product designers and catering experts, fuel analysts, contact centre agents, aircraft leasing managers - all to gaurentee make sure Virgin Atlantic is organised in a hard-working, honest and open environment. As well as being set up with excellent customer services for the business and leisure travellers, as well as setting new standards for the rest of the industry to follow. The financial strategy is to ensure they offer the best business product in the air, grow our leisure business even further, and run an efficient but effective global airline in order to make a profit. Whereas Thomas Cook is a vertically integrated as well as a horizontally integrated company as they merged with my travel and co-op travel which joined together in an attempt to save in costs and make the companies more profitable as well as having tour operators, travel agents, airlines and hotels in which makes them vertically integrated.
West Jet Strategy 1. WestJet competes in the air travel market segment with a focus of providing low cost flights to the common traveler, such as friends and relatives. An order qualifier would be the timeliness of the flights. WestJet has achieved the best on-time arrival performance in its market segment which it is able to pass on to customer. As delays will often frustrate travellers, this can make WestJet that traveller’s top choice.
To maximize aircraft utilization, we look for opportunities to operate our fleet in off-peak times when the aircraft would otherwise be idle, to serve markets that may not be as time sensitive or may be better served by evening flights. Through our network and competitive fares, we aim to stimulate demand from guests who would not otherwise travel or from guests who would select another airline. We estimate that when we enter a new market the net effect to that market is an overall increase in traffic. This means we are often able to create new demand. As our Boeing 737 fleet continues to expand and we begin introducing our new Bombardier Q400, we expect that we will be able to establish additional profitable routes in Canada, the U.S. and internationally.
The major networking airlines in the industry are united, Northwest, American Continental, and Delta. Their combined revenue in 2005 made up of about 82 percent of the total $25.3 billion revenue generated by the 10 largest airlines. Low-cost carriers operate at a low-cost business model, they use the point-to-point flight system. the largest carrires in the model are Southwest and JetBlue. Regional carriers specialized in short-haul flights that caters to small towns and communities using small jets.
Meanwhile, going public can also increase the publicity of JetBlue and attract more potential customers, which may result in a greater market share of JetBlue in the airline industry. For founding individuals of JetBlue, its IPO may be an opportunity to increase their liquidity. At the same time, disadvantages arise when JetBlue goes public. Before going public, JetBlue needs to solicit approval from SEC, which monitors listed firms to ensure they obey all the rules and regulations, for instance, JetBlue is required to make adequate disclosure to investors and the like. And the costs of complying and some additional costs such as audit fees can be very high, especially for small firms.