Promotion – design – so that the company knows what products to promote. 4. PROMOTION_ID- PROMOTION CODE PROVIDED BY COMPANY PROMOTION_AMOUNT- PROMOTION AMOUNT FOR THE CODE COUPON ID AMT_POINTS- THE AMOUNT OF POINTS THE CLIENT HAS COUPON_ID DISCOUNT CODE OFFERED BY THE COMPANY CUSTOMER ID ONLINE_NAME- LOG IN OR USER NAME CUSTOMER_NUMBER- REWARDS CARD NUMBER FOR IN STORE SHOPPERS SERVICES ID SERVICE_ID- SERVICE IDENTIFIER FOR SERVICE RENDERED STORE_JOB- -STORE PROVIDING SERVICES TRANSACTION ID TRANSACTION ID- ID FOR TRANSACTION TYPE TRANSACTION_TYPE_ TYPE OF TRANSACTION BEING PRERFORMED PRODUCT ID RODUCT_ID- PRODUCT NAME
|Learning objective |Place in Assessment | |Explain the principles of lean organisation techniques |Question 1 Page 1, 2 | | | | |Explain the benefits of a lean environment |Question 2 Page 2 | 1. What are the principles of lean organisation techniques? Name and describe the 5 main principles below. [1.1] Principle 1: Identify Customers and Specify Value – stipulate what creates cost from the clientele perception. The cost here represents the quality of service provided for clients within its final purchasing.
Customer service: the key to customer satisfaction, customer loyalty, and market share. Journal of Business Logistics, 15(1). Shemwell, D. J., Yavas, U., & Bilgin, Z. (1998). Customer-service provider relationships: an empirical test of a model of service quality, satisfaction and relationship-oriented outcomes.
All of these aspects would help raise store sales. Parkleigh’s employees are offered discounts under certain circumstances, meaning in his mind his employees might try to sell the discount products to the customers. Although just because employees are employed within a store, doesn’t necessarily mean each employee have enough money to buy the products within the store. So in the case the store prices maybe a on the pricey side a little higher than normal, which means using a discount would make the items more reasonable. Kaufmann is considered a middle class store, where structuring would need to have more attention.
When an organization uses differentiation it uses the goods and services of the company to satisfy the needs of its customers with competitive advantages. This allows the companies to lower their price and focus on the values that generate a comparative of higher price and a better margin. It benefits of differentiation require producers to segment markets in order to target goods and services at specific levels of the organization and generate a higher then average price. Organizations that uses differentiation strategy have to face the
[1.1] Principle 1: Value for customers Value is what an end customer perceives as the quality of service/goods received. It may be viewed as receiving a service/good as described, at good cost value or exceeding expectations. Principle 2: Identify the steps of a process chain The process chain is the sequence of processes/procedures that represent the flow of activities and processes of how value for the customer is delivered. This step is the identification of those activities. Principle 3: Making processes flow through eliminating waste Following the identification of activities required, the challenge is to minimise or remove waste (overproduction, defects, motion, transport etc) – The when, where and how these steps can be moved, minimised or eliminated.
The most information the group can collect from company can result in a better decision on a company that can assist with quality versus price options and customer support of products in demand. 3. If one was looking for alternative approaches for Petrie’s customer loyalty program, I would start with each company’s websites. One can obtain customers that have used them and talked with their clients, and look at their track record including customer satisfaction. From there I would narrow the finalists to the top two or three depending on statistics needed to make an informed decision on which company to use.
Marketing also can be defined as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Kolton & Keller, 2009). According to Business Dictionary (2010), marketing is “the management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy” (Marketing, para. 1). The need for marketing was created by the need to exchange items with others in
It is “outside –in” thinking, which could help company to catch up with the market trend and develop products and services that meet the needs of customers. As we can see from the case, ECCO followed the inside-out strategy. * ECCO has a corporate strategy process that relies on the core competencies of the company to drive change, product development and innovation as opposed to external influences such as market, competition and customer preferences. The assertion by inside-out strategists is that a company achieves greater efficiencies and adapt more quickly to changing circumstances. ECCO is following an inside-out strategy (resource base strategy), whereas all the competitors seem to follow an outside-in strategy.
It is the unique and proprietary way you attract, retain and motivate employees through both monetary and nonmonetary return provided to employees in exchange for their time, talents, efforts and results. (Apr 2006). What are some of the other ways that an employer can reduce turnover all the while increasing employee satisfaction? The model described by World at Work (Apr 2006) fosters ideas that companies can use to align organizational and individual goals toward business success. For example: Money is not everything Vision and