Comparing Amazon and Borders Books

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Comparing Two Similar Businesses: Amazon and Borders Books Saumu Hoza Strayer University Management Concepts 302 Professor Richard Wallace ABSTRACT Amazon and Borders Books are profitable organization. Many companies sell goods and services on the Internet because the Internet provides access to a large and growing market. When companies sell online, they are working with larger competitors. It also opens up the market and gives consumers easier access to international markets. It is convenient for customers because they can order products wherever they are, and they don't have to deal with things like traffic, gas, and parking spaces. Consumers can also compare information about different or competing companies. Comparing Two Similar Businesses Introduction Borders Books Borders Group, Inc. is an international book and music retailer based in Ann Arbor, Michigan. Borders is the second-largest bookstore chain in the United States (after Barnes & Noble), selling a wide variety of books, CDs, DVDs, and periodicals, as well as gifts and stationery. It began as a single used bookstore in Ann Arbor, Michigan in 1971. Brother Tom and Louis Borders founded the original bookstore during their undergraduate and graduate years at the University of Michigan. Borders wanted their customer to explore knowledge, entertainment and more when they visited their stores. They gave customers an opportunity to connect with the books, music and movies that help shape those day-to-day people that came into their store. Borders business strategy includes the operation of their proprietary e-commerce platform, which was launched in May 2008, which includes both in-store and online e-commerce components. It was acquired in 1992 by Kmart, which had attained mall-based book chain Waldenbooks eight years earlier in 1984. Kmart had struggled with the

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