Zappos offers free shipping on both orders and returns and a 365-day return policy. Clearly, their customer-first approach is working, since 75% of their customers are repeat buyers. Zappos’s Background In 1999, Zappos founder Nick Swinmurn approached Tony Hsieh and Alfred Lin with the idea of selling shoes online. At that time, Tony Hsieh was running an investment company funded from selling his previous company, Link Exchange. Link Exchange was founded by Tony Hsieh and Sanjay Madan in 1996, one year after both graduated from Harvard.
Amazon focuses on convenience, selection range, and price. “We seek to offer the Earth's Biggest Selection and to be the Earth's most customer-centric company, where customers can find and discover anything they may want to buy online”. In addition to the direct retailing services, Amazon allows other small and medium sized businesses to sell their products through the company’s websites. The customers and business are able to complete their orders and transactions in Amazon’s websites. Other individuals such as authors, musicians, and filmmakers are also able to sell their products using the same platform.
There are several benefits to a business, such as my chosen business Topshop, of using Internet marketing. The first benefit of Internet marketing to Topshop is convenience: Internet marketing enables Topshop to be open for business 24/7, meaning there’s no need to worry about opening hours or overtime payments for employees. Offering products on the Internet is convenient for customers too, as they can browse online any time, and anywhere, and place orders when it suits them. It also means they can browse products which may not be available in store, which in turn benefits the business as they get more sales. The second benefit of Internet marketing to Topshop is reach: by marketing on the Internet, Topshop don’t need to be concerned about distance, as they’re able to sell and deliver goods to any part of the country without needing to set up local outlets, which widens their target market.
Strategy to club books with the World Wide Web: having decided on books as their preferred product of sale, Jeff Bezos relied on the power of the internet to provide a much larger range (selection) of titles to their users as well as a better presentation and online organization & arrangement of books. 8. Location: Jeff Bezos, the founder, wanted to locate the business in Seattle as it was close to Ingram Books, the largest US Book Distrubutor. This location also had access to a large supply of computer software. 9.
IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden. The company that was originated in Smaland, Sweden, distributes its products through its retail outlets. As of 2008, the chain has 285 stores in 36 countries, most of them in Europe, North America, and Asia. Ingvar Kamprad, an entrepreneur from the Smaland providence in southern Sweden, had an innovative idea to offer home furnishing products of good function, quality and design at prices much lower than competitors us using simple cost-cutting solutions that did not affect the quality of its products. Ingvar used every opportunity to reduce cost, and he scraped and saved in every way possible except on ideas and quality.
Barnes & Noble is for the folks who love the smell of books. With over 40 product categories ranging from books and DVDs to pet food to health and beauty products, there is something for just about everyone on Amazon.com. The site contains your browsing history, which can be either good or bad depending on who's looking over your shoulder when you next log in. Amazon offers 1-click check out once you set up an account, and also offers incentives to consumers who use Amazon's own credit card. Orders over $25 ship free to continental U.S. addresses.
With this knowledge, he believed that keeping the customer happy, and they would return to buy more of his products. While attend college, he started to build and sell personal computers out of his dorm room. He incorporated this business in 1984. The corporation used the direct model that created a relationship with fulfilling the customer’s needs and preferences above the corporation and eliminated the middleman. Andrew Grove is the co-founder, former CEO and is currently the senior advisor for Intel, a small high-tech company.
The company was first launched as a credit card processing business. It was re-launched in Jan 1999, after addition web hosting services. Ravi got funding ($ 1.3 million) for its venture in June 1999. BizLand, Inc. where now into two main services Marketing advice's for small business, co-operative market (at wholesale prices) and also sold books & computers. A key success factor in both of these areas was executive staffing.
Ebusiness Individual Assignment Chong Lok Yee 53082125 T12 Method 1 only Porter’s Five Forces Model for Amazon The threat of new entrants: The threat of new entrants to Amazon is moderate. 1. Many firms, like Amazon, Ebay, and Argos are currently enjoying the economies of scale as they have expanded a large scale production, having limitless quantity and parameters of goods online and acquiring large customer base due to network effect. So, they can sell products at a lower price than the new entrants without influencing the profit margin. 2.
By Madeleine Word count: 860 The Internet Encourages Music Industry to Boom In recent years, advances in speed and function of communications facilities have made information much more easily be acquired by the public. In particular, the internet today is regarded as a cheap and quick way to search for and spread information. News, music, videos and all sorts of services are provided on the internet. Because of the powerful function of the internet, it really has a positive effect on the music industry as well as other businesses. Not only is it helpful to distribute the latest information, but also creates opportunities for talented people and attack piracy.