Code of Ethics in Public Relations

596 Words3 Pages
Code of Ethics in Public Relations In the field of public relations , from the second half of the last century codes of ethics developed by professional organizations has been initiated. They are best known from the Public Relations Society of America ( Public Relations Society of America - PRSA) ethical codes. First, the industry's most important code written in December 1950 by member organizations of the area, according to the changing role of practitioners are constantly revised . International Public Relations Association ( IPRA) to determine the regulatory profession in Venice in May 1961 held a public session . Here, members of associations connected to the public relations decisions were binding . The decisions taken , " providing professional integrity rules" , " customer-oriented rules" , " public and the press code of conduct " and " rules for colleagues " were collected in four groups . International Public Relations Association (IPRA) "International Code of Ethics", also called the Law of Athens gathered in Athens on 12 May 1965 IPRA was passed in the General Assembly. On April 17th 1968 In Tehran has been adjusted. IPRA members with Athens Act, the principles contained in the Charter of the United Nations have agreed to recognize and respect. Big Tobacco Aids Researchers In response to the increasing number of health concerns surrounding smoking, tobacco companies began running ads that argued the benefits of smoking their brand. In 1953, studies showing the detrimental health effects of smoking caused a drop in cigarette sales. An alliance of tobacco manufacturers hired the PR group Hill & Knowlton to develop a campaign to deal with this problem. The first step of the campaign Hill & Knowlton devised was the creation of the Tobacco Industry Research Committee (TIRC) to promote studies that questioned the health
Open Document