Coca Cola Swot

1754 Words8 Pages
Key Benefits and Challenges World Leading Brand Coca cola has very strong brand recognition across the globe. It is one of the world’s leading brands and owns four of the top five globally recognised soft drink brands in Coke, Diet Coke, fantail and sprite. Business week Interbrand rates Coca cola as the number 1 Global brand in 2009 and 2010 with a value of $70,452 million which is 2 % in the last year. Pepsi it’s next biggest competitor in china is only ranked globally at 23 with a brand value of 14,061 million in 2010. They have built up their image over many years and have made massive investments in their brand promotions. The mage takes a long time to build up and is very hard for other companies to imitate. The strong brand value of coca cola allows them to move into new markets or new areas of markets in China and enlarge their presence in existing ones. Large Multinational Company Coca cola is a very large multinational corporation and has a presence in many emerging markets. This has lead to a growth in its revenue and sales in recent years. Net operating revenue was $7.51 billion last year; this gives massive retained earnings and allows Coca Cola to invest two billion dollars as it has recently in the emerging economy of China which is quite a considerable amount. This will have a great knock on effect in the local economy directly and create many support jobs and services. This ability to invest large sums of moneys will make it a very attractive company to the Chinese government as it allows it to participate in public private partnerships. It will have better techniques of labour than its host country which will allow it to keep its cost base low. Coca cola would raise the growth of china and with the investment of its new technology and investments .It will also contribute taxes and foreign currency to China which will make it an attractive
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