Attracting and retaining them will be the most important part of the new business strategy. Supplier Power: Supplier power is high since the UMUC Haircuts will be changing its strategy to focus on elite clientele. Procuring only the best products available by demand of the customer will be a key part of the new business strategy and will have a positive impact on the business. Threat of Substitute Products or Services: The threat of substitute products is high
They want to be a best fashion shop in the world, and for this they need to be come with new ideas. * Meeting customer needs – Primark sells all products that customer wants in fashionable and they sells all age people cloths. * Identifying new needs - Primark also bring new ideas on sales and their offers in cloths. Also they are just focusing on customer and not just brand Strength – being popular and most people like to buy from there and its cheep, also selling good quality products. Qualitative and high fashion items for a low price.
The entry mode I would recommend for the new line of clothing in the U.S. markets would be a joint venture. It’s the easiest method to begin with, since the clothing business is a new market for Travel Wise. A joint venture will allow Travel Wise to attain knowledge on the clothing business while working with a company already involved in that market. This would give Travel Wise a fallback if the expansion is a bust since the company would be sharing the risks and costs with its partner. As for foreign markets, I would suggest the method of licensing.
What is Blue Nile’s strategy? Which of the four generic competitive strategies discussed in Chapter 1 most closely fit the competitive approach that Blue Nile is taking? What type of competitive advantage is Blue Nile trying to achieve? Blue Nile strives to offer high quality jewelry and competitive prices and also provide information about their products and provide guidance through the purchase process. They are trying to create a cost-based competitive advantage by having cheaper prices on their high-quality jewelry compared to traditional retailers.
It is due to the fact the Kolbe recognizing the fact even in the fashion industry, there must be continual innovation to order to survive the competition. Although Perry Ellis International have incorporated the Original Penguin brand with its own, the freedom granted to Chris Kolbe has allowed Perry Ellis International to develop another clothing line using Kolbe’s expertise and experience develop another clothing line with legendary Original Penguin brand for the consumers in the market. 2. In what respects does Original Penguin represent a cultural change for Perry Ellis? Original Penguin represent a cultural change for Perry Ellis International in the sense that it is the first time that Perry Ellis has reintroduced a old brand which they had acquired years ago and reinvent it to attract a different target audience.
My company focused on making high end, high quality shoes that were highly customizable. With this strategy my company attempted to face less competition by appealing to a specific market segment rather than hope for a broader acceptance across multiple market segments. This strategy was chosen to give the company a focused approach where investments could be made to achieve the specific goal of appealing to high-end shoe buyers, rather than split resources in an attempt to capture multiple segments that may be looking for vastly different product types. In order to achieve competitive and financial success in with this strategy, my company focused decision making on achieving higher rated shoes by investing in better materials and investing in process improvement training for factory staff. The price of the shoes was kept high, but consistent with the quality of the materials used and overall rating of the shoes.
Further on he talks about how they don’t want to weaken their brand by making a large quantity of bikes with no quality, as they are famous for advanced quality. They are investing more money in training staff and refining production process as compare to their competitors and recognises this investment as vital strategy to preserve their current market share. Butler-Adams knows that the firm needs renovation from scratch with marketing and more organised approach to deal with any problem. Besides they have to get their distribution and start spreading brand awareness
If that wasn’t enough the companies long-time creative director, Joanne Ooi, is leaving the company creating a void in the leadership role of the company’s brand vision. To solve all of this the company can hire from the outside or promote from within but despite this decision they have to handle how they can defend their domestic market share, their international market share, and be able to move into new markets while not straying away from its fundamental values of being a sophisticated, individualistic, and ancient Chinese inspired luxury brand producer. To solve this problem the company should promote its current Chief of Clothing Design, Joseph Li to the role of creative director. This will help the designers feel respected by the management and help improve their work as they feel they are a better part of the process with one of their own running the process. Also, Joseph has international experience at various other companies and can help with the expansion into new markets and since he is Hong Kong-born Chinese he still has a connection to Chinese culture.
Competitive Advantage Analysis Marketing 495 Team D Jo-Jan Hardesty June 12, 2014 Jsdfk;af f the only person that knows me is u if u only knew The Muscle Pharn brand is positioned perfectly among competitors in order to win over its target market. There are specific attributes of Muscle Pharm products that make it stand out when compared to other similar products. In order to use every available advantage, Muscle Pharm marketers combine both rational and emotional attributes to appeal to the target market. In order to catch a buyer’s attention, Muscle Pharm marketing executives chose packaging that will cause a buyer’s attention to be drawn to it, without overwhelming him or her with clutter. The simplistic design and logo of Muscle Pharm printed on eye-catching neon green and black containers will surely be seen first among a shelf of plain products, even before the buyer is standing in front of the products.
The analysis of this case will help us understand the process Mary Kay Cosmetics took to internationalization of the firm, reasons why the approach the company took to internationalization hasn't worked, and why its competitors are more effective in foreign markets. The case will also evaluate the processes and strategies companies need to consider and implement while internationalizing the firm which would ensure that that they are entering the right market. One of the advantages of Mary Kay Cosmetics is that it espouses a very strong entrepreneurial culture. Mary Kay Cosmetics attracts women who are not only interested in looking glamorous and teaching others on how to take care of their skin, but also those who are interested in being independent, successful, and having their own businesses. Mary Kay provided them platform to