Children As Consumers Rhetorical Analysis

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Jason Edwards English 090 05 Dec 2012 Zombie Consumers The rules of business have changed in correlation to society for as long as their has been society, which is the standard for any economy and the number one rule is to sell all of your merchandise, but where do you get the best salespeople to move this merchandise? Well all you have to do is look in front of the TV, look at the children. Children are the best sales people to use to move product due to their relations to the parents, they can wear their parents down with their energy, but is this appropriate; is it right to brain wash children to buy brand name products of their childhood? The essay “Kid Kustomers” (by Eric Schlosser) is centered on this one thought and fully explains…show more content…
Some of these techniques are stealth advertising, repetition, attention-getting production features, and Product placement. Stealth advertising is where in any television show or movie hidden products are place in any scenes with popular characters. The marketing scheme could be anything; like a soda can be drank after a traumatizing event, the main character of a movie driving a well-known car, or even just the dropping of a brand name. By using this technique the markets are hoping that the children will start participating in viral communication (or word-of-mouth communication). Another Technique worth looking into is the attention-getting production features, which is used on the younger children shows. The attention-getting production features method is designed to attract children’s interest in commercial content with action, movement, and loud music. With the practicing of these commercials children are being lied to about the very nature that these commercial are for and the children’s minds are being warped to enhance the consumer market that we have…show more content…
These marketing companies are “abusing Psychological Knowledge“ to push their own product and children have no defense for it. Is this right? Kanner and a group of 59 other psychologists and psychiatrists believe it is not and have started a campaign against the use of psychology for marketing. In the end children and psychology play a major role in marketing, is it the right thing to do though? Is it right to use this tool that gives children no defense against the malicious intent of marketing companies? Many believe it not to be due to its psychologically damaging effect on children. By using the methods given marketing companies not only have a damaging effect on the development of young children, but there parents as well. These effects are long term as well as devastating to our
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