Channel One In A Nutshell Argument

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Education is the gateway to success. Having a good education is one thing that helps a person achieve great things in his or her life. To learn effectively, students must have a healthy and productive environment. For schools with low economic resources, providing students with this type of environment happens to be a difficult task. Without the means to provide up-to-date technologies and required materials, schools cannot function to the best of their capabilities. Schools would be able to offer a better setting with the help of corporate funding, but the economic benefits would come with considerable drawbacks. School districts with low funding need to scavenge to find money for the bare necessities that enable the schools to run.…show more content…
This is exemplified in the online article “Channel One in a Nutshell.” The Channel One Deal gives school boards a television network for each sixth through twelfth grade school “if the [school] board agreed to show the 12-13-minute in-school TV show called ‘Channel One News’ at least 90% of all school days in, at least, 80% of all classrooms and when they did show the program the school agreed to show the program in its entirety.” Though some schools may find it beneficial because “each school is loaned a satellite dish (that can only pick up Channel One’s signals), two VCRs, and a 19” TV set for each room,” many schools find that the Channel One Deal substitutes valuable learning time with a thirteen-minute television show that features many advertisements. In “Captive Kids: A Report on Commercial Pressures on Kids at School,” the National Association of Secondary School Principals [NASSP]opposes Channel One because “ ‘it forces students to watch commercials’ as opposed to ad-bearing materials, which are more passive. Dr. Tom Koerner, Deputy Executive Director, reinforces the NASSP’s reasoning for rejecting Channel One by saying “Scoreboards, billboards…no one is forcing students to view these.” The company is insisting on direct commercial viewing for its donations of televisions and satellites instead of advertising in a less aggressive way and not forcing students to watch
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