Case Study

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Summary of Case Study Live Nation is a live-events company based in Beverly Hills, California, focused on concert promotions. They also own "Houses of blue chains venues" which is live music concert halls and restaurants. They have their own radio station and website for listening live station music. Its CEO names Michael Rapino, has guided the company since it was spun-off as a separate business in 2005 from radio giant Clear Channel Communication. Michael Rapino wants to launch albums of different artists. For this purpose he made contacts with famous singers, some of them are Madonna, Shakira, Jay Z. Question 1 What growth strategy does Live Nation appear to be using? What competitive advantage do you think Live Nation has? Growth Strategy: On starting, Live Nation organizes live concerts and after that they owned house of blue chains located on 13 different localities, where music fans can enjoy different genres. They also maintain their website and radio station for those fans which cannot attend their concerts. When Rapino become C.E.O of Live Nation he contract with popular singers such as Madonna, Shakira etc. to launch their albums. We think that Rapino growth strategy is good example of horizontal Integration. Competitive Advantages: As mentioned before, Live Nation contacted with different superstars and those superstars were bound to work only with Live Nation and its result increase of demand of Live Nations’ Music other than their competitors. They have their own halls, radio station, and website too. Question 2 How might SWOT analysis be useful to Mike Rapino? After conducting the SWOT analysis, Mike would be able to formulate an appropriate strategy and then properly implement it into Live Nation. Lastly, he would need to evaluate the strategy to see how effective it has been to reaching the goals. Live Nation Strengths Web

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